Apurva Parikh
VP Digital Technology, Tapestry - New York, New York, United States
Professional Overview
Apurva Parikh is an experienced technology executive with a proven track record of driving digital transformation and innovation within the retail industry. As the VP of Digital Technology at Tapestry, she is responsible for leading the company's digital strategy, overseeing the development and implementation of cutting-edge technology solutions, and ensuring seamless omnichannel experiences for Tapestry's global customer base.
Experience Summary
Current Role
In her role as VP of Digital Technology at Tapestry, Apurva leverages her deep expertise in retail technology and proven leadership skills to spearhead the company's digital initiatives. She is responsible for developing and executing a comprehensive digital strategy that aligns with Tapestry's overall business objectives, optimizing the efficiency and performance of the company's digital platforms, and driving the adoption of emerging technologies to enhance the customer experience.
Under Apurva's leadership, Tapestry has successfully launched several groundbreaking digital projects, including the implementation of a robust e-commerce platform, the integration of advanced data analytics tools, and the deployment of innovative in-store technologies. Her strategic vision and collaborative approach have enabled the company to stay ahead of industry trends and maintain a competitive edge in the evolving retail landscape.
Career Progression
Prior to joining Tapestry, Apurva held various leadership roles in the retail technology sector, including serving as the Director of Digital Transformation at Macy's, where she spearheaded the company's omnichannel initiatives, and as the Chief Information Officer at Kohl's, where she was instrumental in driving the company's digital innovation efforts.
Throughout her career, Apurva has consistently demonstrated her ability to align technology solutions with business objectives, foster cross-functional collaboration, and deliver tangible results. Her track record of success and industry expertise have positioned her as a respected thought leader and a valuable asset to her organizations.
Academic Background
Apurva holds a Bachelor of Engineering degree in Computer Science from the University of Mumbai and a Master of Business Administration from the University of Pennsylvania's Wharton School, where she specialized in Technology Management and Retail Operations.
Areas of Expertise
- Digital transformation strategy and implementation
- Retail technology solutions and innovation
- Omnichannel customer experience design and optimization
- Data analytics and business intelligence
- Agile project management and cross-functional collaboration
- Change management and organizational transformation
Professional Impact
Under Apurva's leadership, Tapestry has achieved significant digital milestones, including a 25% increase in online sales, a 15% improvement in customer satisfaction scores, and a 30% reduction in IT infrastructure costs through the implementation of cloud-based solutions. Her strategic vision and innovative mindset have positioned Tapestry as an industry leader in the adoption of cutting-edge retail technologies.
Conclusion
Apurva Parikh is a highly accomplished digital technology executive with a proven track record of driving transformative change and delivering tangible business results. Her deep expertise in retail technology, coupled with her strategic leadership and collaborative approach, make her a valuable asset to Tapestry as the company continues to evolve and thrive in the rapidly changing retail landscape.
