Professional Overview
Apurva Singh is the Founder and CEO of CRM Sparrow, an IT services and consultancy firm specializing in the implementation, integration, and customization of Zoho CRM solutions tailored to diverse business needs. He has held this leadership position since July 2018, driving company growth and consolidating CRM Sparrow’s reputation as one of the top Zoho Advanced Partners in India. The company offers expertise in Zoho ecosystem applications including Zoho CRM, Zoho Campaigns, Zoho Reports, Zoho Books, and Zoho SalesIQ, delivering solutions primarily for small to medium enterprises seeking enhanced customer relationship management and operational efficiency.
Expertise and Experience
Apurva Singh brings over a decade of focused experience in CRM technologies, particularly with Zoho products, demonstrated by his completion of over 120 Zoho assignments, totaling more than 4,300 hours of dedicated project work across multiple industries such as Finance, Insurance, Sales, Mortgage, Medical, NGOs, and Real Estate. His deep domain knowledge extends to integration and migration involving platforms like Salesforce and SugarCRM, with expertise in API utilization, web/email integration, and CRM process optimization.
His early career includes roles such as:
- Zoho Expert Freelancer (Sep 2012 – Jul 2018): Consulting on CRM projects using Zoho and Salesforce platforms to fulfill complex client needs.
- CEO at Infobyd (Jan 2016 – Dec 2017): Led CRM solution development to enable informed decision-making and innovation within competitive markets.
- Software Engineer at Genus Power Infrastructure Ltd (Dec 2012 – Dec 2015): Developed software in the R&D department focusing on metering solutions.
- CRM Expert cum Developer at Cozzent (Apr 2012 – Oct 2012): Implemented CRM enterprise applications, expertly managing migrations and system integrations.
Educational Background
- Bachelor of Technology (B.Tech.) in Information Technology from Rajasthan University (2007–2011).
- Earlier education at VMSSS (1996–2006).
He has also earned a Zoho Creator Developer certification (issued May 2019, Credential ID: CCD0412), reflecting specialized training in Zoho application development.
Language Proficiencies
- Fluent in English, Hindi, and French, enabling effective communication in multicultural business environments.
Company Profile: CRM Sparrow
CRM Sparrow operates as a boutique IT consulting firm focused on customer relationship management solutions anchored in the Zoho platform. Founded and led by Apurva Singh since 2018, its service portfolio covers IT consulting, cloud management, business consulting, and cloud application development aimed at enhancing business workflows. The company’s recognition as a top Zoho Advanced Partner in India underscores its trusted capability in delivering scalable CRM solutions.
The firm actively engages in thought leadership and community building, as evidenced by Apurva’s public LinkedIn posts marking significant milestones for CRM Sparrow and its partnership with Zoho, including acknowledgment as the Zoho IT and Helpdesk Solutions Partner 2024.
Notable Professional Qualities and Reputation
Apurva Singh is recognized for his client-centric approach and has received multiple positive recommendations highlighting his professionalism, responsiveness, and commitment to exceeding client expectations. Testimonials praise his ability to:
- Execute CRM implementations smoothly and efficiently.
- Provide strategic advice to optimize CRM usage.
- Maintain a willingness to go the extra mile in service delivery.
He has a following of over 4,700 LinkedIn followers and 500+ direct connections, indicating a significant professional network within the CRM and IT consulting industry.
Thought Leadership and Public Engagement
Apurva contributes content related to productivity and innovation, including articles on overcoming challenges such as procrastination, indicating a focus on thought leadership within his domain. His active participation in professional discussions and industry events further positions him as an informed and engaged leader within the CRM ecosystem.
Overall, Apurva Singh’s profile demonstrates a highly experienced CRM specialist and business leader with extensive expertise in Zoho platform implementations, a strong technical foundation, and a proven track record in managing complex CRM projects across various sectors. His strategic role as CEO of CRM Sparrow places him in a position central to decision-making regarding CRM investments, system integrations, and technology-driven business process improvements.
