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Aqsa Mughal

Aqsa Mughal


Marketing Director



Professional Overview
Aqsa Mughal is an experienced marketing professional with a strong track record of driving business growth and digital transformation. As the Marketing Director at WeighPay, she oversees the company's comprehensive marketing strategy, leading cross-functional teams to deliver impactful campaigns and enhance brand visibility.

Experience Summary

Current Role
As the Marketing Director at WeighPay, Aqsa is responsible for developing and executing innovative marketing strategies that align with the company's business objectives. She leads a talented team in crafting compelling content, managing digital channels, and implementing data-driven campaigns to drive customer acquisition and retention. Under her leadership, WeighPay has experienced significant growth in its online presence and has successfully launched several award-winning marketing initiatives.

Career Progression
Prior to her current role, Aqsa has held various marketing positions, steadily advancing her career. She was the Founder of Outlie, a successful digital marketing agency, where she provided strategic consulting and digital solutions to clients across diverse industries. Aqsa has also held roles as a Digital Media & Growth Manager at Musavir.AI and a Digital Media Manager at Ada's AI Spark, where she demonstrated her expertise in leveraging digital platforms and emerging technologies to amplify brand awareness and engagement.

Academic Background
Aqsa holds a Bachelor's degree in Business Administration from Bahria University, where she also served as the President of the Youth Entrepreneurial Society. Her academic pursuits have equipped her with a strong foundation in business management and a keen understanding of the evolving marketing landscape.

Areas of Expertise
  • Digital marketing strategy and implementation

  • Social media management and content creation

  • Data analytics and performance optimization

  • Brand development and positioning

  • Cross-functional team leadership and collaboration


Professional Impact
During her time at Outlie, Aqsa successfully rebranded and repositioned several clients, leading to significant increases in website traffic, social media engagement, and customer conversions. At Musavir.AI and Ada's AI Spark, she spearheaded the development and launch of innovative digital marketing campaigns, leveraging cutting-edge technologies to drive measurable business results.

Conclusion
Aqsa Mughal is a dynamic marketing professional with a proven ability to translate business objectives into effective, data-driven strategies. Her deep understanding of digital marketing trends, coupled with her strong leadership skills, make her a valuable asset in driving the growth and success of WeighPay. Aqsa's passion for innovation and her commitment to delivering exceptional results position her as a rising star in the marketing industry.