AM

Aqsa Mughal

Aqsa Mughal


Marketing Director



Professional Overview
Aqsa Mughal is an experienced marketing professional with a strong track record in driving digital media strategies, brand development, and growth initiatives. As the Marketing Director at WeighPay, she leverages her expertise in data-driven marketing, social media management, and content creation to elevate the company's brand presence and expand its customer base.

Experience Summary

Current Role
Aqsa currently serves as the Marketing Director at WeighPay, a leading fintech company. In this role, she is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She oversees the management of digital channels, content creation, and performance tracking to drive measurable results and increase brand awareness.

Career Progression
Prior to her current role, Aqsa held various marketing and digital media positions within the technology and financial sectors. She founded her own digital marketing agency, Outlie, where she helped clients optimize their online presence and implement effective growth strategies. Aqsa also gained valuable experience as a Digital Media & Growth Manager at Musavir.AI and a Digital Media Manager at Ada's AI Spark, where she honed her skills in data analysis, social media marketing, and web optimization.

Academic Background
Aqsa holds a Bachelor's degree in Business Administration from Bahria University. During her time at the university, she was the President of the Youth Entrepreneurial Society, demonstrating her leadership abilities and passion for entrepreneurship.

Areas of Expertise
  • Digital marketing strategy and implementation

  • Social media management and community engagement

  • Content creation and optimization

  • Data-driven decision making and performance analysis

  • Brand development and positioning

  • Project management and team leadership


Professional Impact
As the Founder of Outlie, Aqsa successfully guided her clients in achieving their digital marketing objectives, leading to significant growth in their online presence and customer acquisition. In her previous roles, she implemented innovative marketing campaigns that resulted in increased website traffic, improved social media engagement, and enhanced brand loyalty.

Conclusion
Aqsa Mughal is a versatile marketing professional with a proven track record of driving strategic, data-driven campaigns that deliver tangible results. Her diverse experience, coupled with her strong analytical and creative skills, make her a valuable asset in the marketing industry. As the Marketing Director at WeighPay, Aqsa is poised to continue her trajectory of success and contribute to the company's ongoing growth and success.