Archit Gupta

Associate Product Marketing Manager
Bengaluru, Karnataka, India

Professional Overview

Archit Gupta is an experienced marketing professional with a demonstrated track record of driving successful product marketing campaigns and enhancing brand visibility. As an Associate Product Marketing Manager at zenda, he leverages his expertise in market research, content creation, and digital marketing to deliver impactful product positioning and go-to-market strategies.

Experience Summary

Current Role

Archit currently serves as the Associate Product Marketing Manager at zenda, a leading technology company. In this role, he is responsible for developing and executing comprehensive product marketing plans, conducting market research to identify target audience insights, and creating engaging content to drive product awareness and adoption. He collaborates cross-functionally with the product, sales, and marketing teams to ensure seamless go-to-market initiatives.

Career Progression

Prior to his current role, Archit held several marketing and research-focused positions, steadily building his expertise. As a B2B Marketing Associate at Scaler, he spearheaded lead generation campaigns, optimized digital marketing channels, and contributed to the company's overall marketing strategy. Earlier, he worked as a Market Research Specialist at Jumio Corporation, where he analyzed industry trends, competitive landscapes, and consumer behavior to inform product development and marketing decisions.

Archit's career journey also includes internships at reputable organizations, such as UltraTech Cement and Autolite (India) Limited, where he gained hands-on experience in market research, digital marketing, and event coordination.

Academic Background

Archit holds a Bachelor's degree in Business Administration from a renowned university, with a specialization in Marketing. During his academic tenure, he demonstrated exceptional academic performance and actively participated in various student leadership initiatives.

Areas of Expertise

• Product marketing and go-to-market strategy

• Market research and competitive analysis

• Content creation and digital marketing

• Cross-functional collaboration and stakeholder management

• Analytical thinking and data-driven decision making

Professional Impact

Archit's contributions at zenda have been instrumental in increasing product visibility and driving customer engagement. He has successfully launched several marketing campaigns that have resulted in notable improvements in lead generation and customer acquisition. Additionally, his strategic insights and data-driven approach have helped the company enhance its product positioning and align its offerings with market demands.

Conclusion

With his extensive experience in the marketing domain, Archit Gupta has established himself as a versatile and results-oriented professional. He is committed to leveraging his expertise to deliver impactful product marketing strategies and contribute to the continued growth and success of zenda.