Areeba Waseem

Innovation Assistant | Entrepreneur

Professional Overview

Areeba Waseem is an innovative and versatile professional with a diverse background spanning interior design, entrepreneurship, and innovation. As an Innovation Assistant at BLR WORLD, she leverages her creative mindset and industry expertise to drive breakthrough solutions. Areeba also brings an entrepreneurial spirit as the Founder of Unturned Stones, where she applies her design acumen and problem-solving skills to create unique products and services.

Experience Summary

Current Roles

Innovation Assistant, BLR WORLD (2022 - Present)

• Collaborates with cross-functional teams to identify and implement innovative strategies that enhance organizational efficiency and competitiveness

• Conducts in-depth market research, trend analysis, and feasibility assessments to identify new growth opportunities

• Spearheads the development and launch of innovative pilot projects, driving continuous improvement and value creation

Founder, Unturned Stones (2022 - Present)

• Established a start-up focused on designing and delivering customized, sustainable products and services

• Leverages design thinking principles to create innovative solutions that address unmet market needs

• Oversees all aspects of business operations, including product development, marketing, and client relationship management

Career Progression

Junior Interior Designer, EDGE (Arch) (2019 - 2020)

• Contributed to the design and implementation of high-profile commercial and residential projects

• Collaborated with cross-functional teams to develop innovative spatial layouts and design concepts

• Demonstrated strong problem-solving skills and attention to detail to deliver exceptional client experiences

Junior Interior Designer, dwp | design worldwide partnership (2018 - 2019)

• Assisted in the design and execution of diverse interior projects, including hospitality and retail environments

• Participated in client presentations and design workshops to gather requirements and refine concepts

• Gained valuable experience in project management, budgeting, and stakeholder coordination

Academic Background

• Bachelor of Arts in Interior Design, University of Exeter (2021)

• Graduated with Distinction, recognized for academic excellence and innovative design solutions

Areas of Expertise

• Interior Design: Proficient in space planning, material selection, and project management

• Innovation Strategies: Skilled in identifying and implementing novel solutions to address organizational challenges

• Entrepreneurship: Experienced in launching and managing a start-up focused on sustainable product design

• Analytical Thinking: Adept at conducting market research, trend analysis, and feasibility assessments

• Collaboration and Stakeholder Management: Effective at working in cross-functional teams and engaging with diverse stakeholders

Professional Impact

• Spearheaded the development and launch of a breakthrough pilot project at BLR WORLD, resulting in a 15% increase in operational efficiency

• Founded Unturned Stones, a start-up focused on creating innovative, eco-friendly home decor products, which has gained traction in the local market

• Recognized for her innovative design solutions during her time at EDGE (Arch) and dwp | design worldwide partnership, contributing to the successful delivery of multiple high-profile projects

Conclusion

Areeba Waseem is an accomplished professional with a unique blend of interior design expertise, entrepreneurial drive, and innovation acumen. Her diverse background and demonstrated ability to identify and implement creative solutions make her a valuable asset in any organization. Areeba is poised to continue making a meaningful impact in the design and innovation spheres while exploring new opportunities to contribute to the growth and success of her ventures.