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Arezki Semrouni

Arezki Semrouni


Experienced Product Manager with Expertise in Renal Care and Medical Devices



Professional Overview


Arezki Semrouni is an accomplished Product Manager with extensive experience in the medical device and healthcare industry. He specializes in driving innovation and optimizing product performance within the renal care segment. Semrouni's deep understanding of market dynamics, regulatory requirements, and customer needs enables him to deliver impactful solutions that enhance patient care and improve clinical outcomes.

Experience Summary



Current Role


Product Manager, B. Braun Group (2021 - Present)
  • Responsible for managing the complete product lifecycle of renal care solutions, including dialysis equipment and disposables

  • Collaborates cross-functionally to develop and launch new products that address unmet clinical needs

  • Analyzes market trends, customer feedback, and competitive intelligence to inform product strategy and roadmap

  • Drives continuous improvement initiatives to enhance product performance, quality, and cost-effectiveness


Product Manager, Renal Care, B. Braun Group (2019 - Present)
  • Oversees the product portfolio for B. Braun's renal care division, ensuring alignment with business objectives and customer requirements

  • Leads product development projects, from concept to commercialization, leveraging user insights and technical expertise

  • Manages the regulatory compliance and approval processes to ensure products meet regional and global standards

  • Collaborates with sales and marketing teams to develop effective go-to-market strategies and support revenue growth


Career Progression


Prior to his current roles, Semrouni held various sales and account management positions in the medical device industry, including:
  • Account Manager, HemoDialysis, Baxter International Inc. (2011 - 2019)

  • Area Manager, Belgium & Luxembourg, Life Partners Europe (2010 - 2011)

  • Sales Representative, Cardiology, Acertys Healthcare (2009 - 2010)

  • Product Specialist, OR & Sterilization, PAUL HARTMANN Ges.m.b.H. (2008 - 2009)

  • Sales Manager, Hospital Products, laboratoires paul hartmann (2003 - 2007)

  • Medical Consultant, CNIE Medical Exclusive Retailer GE Healthcare & Medtronic (2001 - 2003)


These experiences have provided Semrouni with a comprehensive understanding of the medical device industry, from sales and account management to product development and market strategies.

Academic Background


Semrouni holds a state registered nursing degree in anesthesiology from the Central Military Hospital in Algiers, Algeria.

Areas of Expertise


  • Renal care and dialysis product portfolio management

  • New product development and launch

  • Clinical trial design and execution

  • Regulatory compliance and market access

  • Strategic planning and business development

  • Cross-functional team leadership and collaboration


Professional Impact


  • Played a key role in the successful launch and commercialization of several renal care products, contributing to significant revenue growth for B. Braun

  • Spearheaded the implementation of a comprehensive customer feedback program, leading to improved product design and enhanced user satisfaction

  • Served as a subject matter expert, providing valuable insights and recommendations to the executive team on strategic product decisions


Conclusion


With his extensive experience in the medical device industry and proven track record of driving innovation and business growth, Arezki Semrouni is poised to continue making a significant impact as a Product Manager at B. Braun Group. His dedication to improving patient care and his ability to navigate complex regulatory environments make him a valuable asset to the organization.