Ari Osur, Chief Marketing Officer - CMO

Professional Overview

Ari Osur is an accomplished marketing executive with over 20 years of experience driving growth and innovation across various industries. As the Chief Marketing Officer at iCIMS, he is responsible for leading the company's global marketing strategy, overseeing product marketing, demand generation, brand development, and strategic partnerships.

Experience Summary

Current Role

As the Chief Marketing Officer at iCIMS, Ari is a key member of the company's leadership team, responsible for amplifying the iCIMS brand and driving customer acquisition and retention. He has been instrumental in aligning the company's marketing efforts with its strategic objectives, resulting in increased brand awareness, lead generation, and revenue growth.

Career Progression

Prior to joining iCIMS, Ari held several senior marketing leadership roles at ADP, where he served as the Vice President of Growth Marketing, overseeing product marketing, marketplace, and ventures marketing. He also previously held positions as the Vice President of Marketing for ADP Ventures and the Vice President of Product Marketing at the company. Earlier in his career, Ari held marketing and strategy roles at Invisible Media, Simulmedia, eBay, the National Basketball Association (NBA), and Epsilon.

Throughout his career, Ari has demonstrated a strong track record of delivering measurable results, driving innovative marketing initiatives, and building high-performing teams. He has a deep understanding of the evolving marketing landscape and a proven ability to leverage data-driven insights to optimize marketing strategies and achieve organizational goals.

Academic Background

Ari holds a Bachelor's degree from a prestigious university, where he majored in Marketing and Communications.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and demand generation

• Product marketing and go-to-market strategy

• Brand building and positioning

• Data-driven decision making and analytics

• Team leadership and organizational development

Professional Impact

During his tenure at ADP, Ari spearheaded the transformation of the company's marketing approach, driving a 25% increase in lead generation and a 20% improvement in customer retention. He also played a pivotal role in the successful launch of several innovative product offerings, contributing to the company's overall growth and market positioning.

Conclusion

With his extensive experience, strategic vision, and passion for marketing, Ari Osur is poised to make a significant impact as the Chief Marketing Officer at iCIMS. His proven track record of driving growth and innovation, combined with his strong leadership skills, make him a valuable asset to the company as it continues to expand its market presence and deliver exceptional value to its customers.