Ariana Nelson

Director, International Digital Marketing and Partnerships
Atlanta, Georgia, United States

Professional Overview

Ariana Nelson is an accomplished marketing and partnerships strategist with over 15 years of experience driving international growth and brand engagement. As the Director of International Digital Marketing and Partnerships at UPS, she leverages her expertise in digital marketing, global expansion, and cross-functional collaboration to optimize the company's international presence and forge impactful partnerships.

Experience Summary

Current Role

As the Director of International Digital Marketing and Partnerships at UPS, Ariana is responsible for developing and executing strategic digital marketing initiatives to support the company's global expansion efforts. She oversees the creation and implementation of innovative digital campaigns, content strategies, and partnership programs that enhance UPS's brand visibility and drive customer acquisition in key international markets. Ariana's leadership has been instrumental in increasing UPS's international customer base and revenue growth.

Career Progression

Prior to her current role, Ariana held several senior marketing positions at UPS, including Senior Marketing Manager and International Digital Marketing Manager. She has also gained valuable experience in the non-profit sector, serving as the Director of Program Services and Senior Project Manager at CORE ECS, where she helped expand the organization's reach and impact. Ariana's diverse background in marketing, project management, and client services has enabled her to develop a well-rounded skillset and a deep understanding of global business dynamics.

Academic Background

Ariana holds a Bachelor of Science in Business Management from the University of Georgia, where she graduated with high honors.

Areas of Expertise

• Digital marketing strategy and execution

• International market expansion and localization

• Partnership development and management

• Cross-functional team leadership and collaboration

• Data-driven marketing analytics and optimization

Professional Impact

Ariana's contributions have been recognized both within UPS and the broader industry. Under her leadership, UPS's international digital marketing campaigns have achieved significant growth in key performance metrics, such as website traffic, lead generation, and customer conversions. She has also successfully forged strategic partnerships with leading global brands, expanding UPS's reach and diversifying its revenue streams.

Conclusion

With her extensive experience, strategic mindset, and proven track record of driving international growth, Ariana Nelson is a valuable asset to UPS. As she continues to lead the company's international digital marketing and partnership initiatives, she is poised to make a lasting impact on the organization's global success.