Aric Holmes

Professional Summary

Professional Overview
Aric Holmes is an accomplished marketing executive with over a decade of experience driving brand growth and digital transformation across the retail and ecommerce industries. As the Director of Marketing at PRO Compression and For Bare Feet, he leverages his expertise in integrated marketing, digital strategy, and data-driven decision-making to enhance brand visibility, drive customer engagement, and deliver measurable business results.

Experience Summary

Current Role
As the Director of Marketing at PRO Compression, Aric is responsible for leading the company's integrated marketing efforts, including brand strategy, digital marketing, content creation, and performance optimization. In his concurrent role as the Director of Marketing + Ecommerce at For Bare Feet, he oversees the brand's online presence, digital marketing initiatives, and ecommerce operations, driving a seamless omnichannel experience for customers.

Career Progression
Prior to his current positions, Aric served as an Adjunct Professor at the University of Oklahoma's Gaylord College of Journalism & Mass Communication, where he shared his industry insights with the next generation of marketing professionals. He also held roles as the Director of Brand and Digital Marketing, as well as the Marketing Brand and Digital Manager, at Top of the World, where he spearheaded the company's digital transformation and brand positioning strategies. Aric began his career in marketing as a Brand Marketing and Design specialist at Bob Mills Furniture.

Academic Background
Aric holds a bachelor's degree in Journalism and Mass Communication from the University of Oklahoma, where he specialized in Strategic Communications and Advertising.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and ecommerce management

• Brand development and positioning

• Data-driven decision-making and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Aric has been instrumental in driving measurable growth and brand awareness for the companies he has served. At Top of the World, he led the development and implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in online sales. As an Adjunct Professor, he shared his real-world industry insights with students, empowering them to become more effective marketing professionals.

Conclusion
With his extensive experience, data-driven approach, and passion for marketing innovation, Aric Holmes is poised to continue delivering exceptional results and making a lasting impact on the brands he represents. As he furthers his career, Aric remains committed to leveraging his marketing expertise to drive sustainable growth and elevate brand success.