Ariel Boorstin
Co-Founder & CMO, Cooper Parenting
Professional Overview
Ariel Boorstin is a seasoned marketing executive with a proven track record of driving brand growth and innovation in the consumer packaged goods industry. As the Co-Founder and Chief Marketing Officer of Cooper Parenting, she leverages her extensive experience in the beverage and consumer product sectors to develop and execute impactful marketing strategies that enhance brand visibility and drive customer engagement.
Experience Summary
Current Role
As the Co-Founder and CMO of Cooper Parenting, Ariel is responsible for overseeing the company's entire marketing function, including brand positioning, digital marketing, content creation, and campaign management. She has been instrumental in establishing Cooper Parenting as a premier destination for parents seeking innovative and high-quality parenting products and resources.
Career Progression
Prior to her role at Cooper Parenting, Ariel held various leadership positions at VOSS Artesian Water from Norway, where she successfully led global marketing initiatives that elevated the brand's presence and increased market share. Her previous experience also includes brand management roles at Pernod Ricard USA, where she contributed to the development and launch of innovative wine products, and marketing and business development roles at Beverage Media Group and Nike Communications.
Academic Background
Ariel holds a Bachelor of Arts degree from the University of Pennsylvania, where she majored in Communications with a concentration in Marketing.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development and execution
- Digital marketing and social media management
- Consumer insights and market research
- Product innovation and launch management
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Ariel has demonstrated a keen ability to identify and capitalize on emerging market trends, driving the development and launch of successful product innovations. At VOSS Artesian Water, she spearheaded the brand's global marketing initiatives, resulting in a significant increase in brand awareness and a 20% growth in sales across key markets.
Conclusion
Ariel Boorstin's extensive experience, strategic vision, and proven track record of success make her a valuable asset to the Cooper Parenting team. As the Co-Founder and CMO, she is poised to continue driving the company's growth and establishing it as a leading brand in the parenting and family products industry.
