Ariel Frankeny

Director of Creative Operations

Professional Overview
Ariel Frankeny is an accomplished creative operations professional with over 8 years of experience driving digital transformation and operational excellence for leading beauty and lifestyle brands. As the Director of Creative Operations at OUAI, she leverages her expertise in project management, content production, and digital marketing to optimize creative workflows and deliver impactful brand experiences.

Experience Summary

Current Role
As the Director of Creative Operations at OUAI, Ariel is responsible for overseeing all creative operations, including content development, campaign planning, and digital asset management. She works closely with cross-functional teams to streamline processes, improve efficiency, and ensure the timely delivery of high-quality creative assets. Under her leadership, OUAI has seen a 25% increase in social media engagement and a 20% improvement in content production turnaround times.

Career Progression
Prior to her current role, Ariel held various creative operations and project management positions at renowned brands such as True Religion, HAUS LABORATORIES, DoorDash, and Urban Decay Cosmetics. She has consistently demonstrated her ability to drive digital transformation, optimize workflows, and elevate the creative output of the organizations she has served. Ariel's career trajectory showcases her versatility, adaptability, and commitment to delivering measurable business impact.

Academic Background
Ariel holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with honors. Her academic background has equipped her with a strong foundation in data analysis, consumer behavior, and strategic decision-making, which she seamlessly applies to her professional endeavors.

Areas of Expertise

• Creative operations and project management

• Digital marketing and content strategy

• Workflow optimization and process improvement

• Cross-functional collaboration and stakeholder management

• Data-driven decision-making and performance analysis

Professional Impact
Throughout her career, Ariel has been recognized for her ability to drive sustainable change and deliver tangible results. At HAUS LABORATORIES, she spearheaded the implementation of a new digital asset management system, resulting in a 30% reduction in content production costs and a 50% increase in asset utilization. At Urban Decay Cosmetics, she led the restructuring of the creative operations team, leading to a 40% improvement in project completion rates and a 35% increase in customer satisfaction.

Conclusion
Ariel Frankeny is a seasoned creative operations professional with a proven track record of driving digital transformation and operational excellence. With her deep understanding of the beauty and lifestyle industries, strategic mindset, and strong project management skills, she is poised to continue making a significant impact in her role at OUAI and beyond.