Ariela Suster

Creative Director and Owner

Ariela Suster is a seasoned creative professional with a diverse background in the fashion industry. As the Creative Director and Owner of Sequence Collection, she leverages her extensive expertise to drive innovative design and brand strategy. In addition to her leadership role, Ariela also serves as a Creative Consultant for prominent brands such as Lucky Brand, Genetic Denim, and Ruffian NY, further demonstrating her versatility and industry influence.

Professional Experience

Current Roles

• Creative Director/Owner, Sequence Collection (Present)

• Oversees all creative aspects of the Sequence Collection brand, from conceptualization to product development and marketing

• Collaborates with cross-functional teams to develop cohesive brand identity and elevate the collection's positioning

• Drives creative vision and ensures consistent execution of the brand's aesthetic across all touchpoints

• Creative Consulting, Lucky Brand, Genetic Denim, Ruffian NY (Present)

• Provides strategic creative guidance and expert insights to support the development and growth of partner brands

• Collaborates with design teams to translate market trends and brand vision into compelling product offerings

• Contributes to the development of innovative design concepts and brand narratives

• Fashion and Accessories Editor, InStyle Magazine (Present)

• Curates and writes compelling editorial content focused on the latest fashion and accessory trends

• Collaborates with industry partners to showcase new products and brand stories

• Leverages industry expertise to provide readers with insightful style guidance

Career Progression

• Accessories Editor, Lucky Magazine (Past)

• Oversaw the curation and production of accessory-focused editorial content

• Identified emerging trends and leveraged industry relationships to source innovative products

• Contributed to the development of the magazine's overall style and editorial direction

• Fashion Intern, Harper's Bazaar (Past)

• Gained hands-on experience in the fast-paced world of fashion editorial

• Supported the fashion team in research, styling, and production tasks

• Developed a deep understanding of the magazine industry and editorial processes

Education

• Bachelor of Arts in Fashion Design, Parsons School of Design

Areas of Expertise

• Fashion and accessory design

• Creative direction and brand strategy

• Editorial content development

• Trend forecasting and market analysis

• Collaborative project management

Professional Impact

• Played a pivotal role in the growth and success of the Sequence Collection brand, driving consistent creative vision and brand positioning

• Leveraged industry relationships and market insights to provide valuable creative consulting services to partner brands

• Contributed to the editorial excellence of leading fashion publications, shaping trends and style narratives

Conclusion

Ariela Suster's impressive career trajectory and diverse industry experience position her as a versatile creative leader with a proven track record of delivering innovative design solutions and driving brand success. Her passion for the fashion industry, coupled with her strategic vision and collaborative approach, make her a valuable asset to any organization seeking to elevate its creative and brand-building efforts.