Executive Summary
Arielle Day is the Marketing Manager and Content Production Supervisor at American Art Clay Company (AMACO), headquartered in Indianapolis, Indiana. Since September 2016, she has played a central role in steering AMACO's marketing and content strategy, with direct oversight of interns and the production of both social media and print content. Her profile reflects an in-depth expertise in marketing within the art supplies and educational sector, paired with a background in instructional design and art education.
Professional Overview
Current Role
- Position: Marketing Manager / Content Production Supervisor
- Company: American Art Clay Company (AMACO)
- Tenure: September 2016 – Present
- Location: Indianapolis, IN, United States
Responsibilities:
- Oversees interns as part of the AMACO marketing and content team
- Coordinates and produces a wide array of content, including social media campaigns and print materials
- Supervises content production for educational and promotional use
- Integrates instructional design into marketing for ceramic art supplies and educational resources
Additional Roles
- 2-D Art Instructor, MyART (March 2018 – Present)
- Designs and leads 2-D art programs for children and teens, further solidifying expertise in arts education
Previous Experience
- Cashier/Pet Care Associate, PetSmart
- Office Assistant, Department of Finance and Insurance, Ball State University
- Producer, Collaborative Film Project, Ball State University
- Graphics Editor, Hastings International Piano Concerto Competition Documentary
- Production Assistant, Sustainable Indiana 2016
Educational Background
- Bachelor of Arts, Telecommunications Digital Video Production and Fine Art: Ceramics
Institution: Ball State University
Graduation: 2016
Key Skills and Focus Areas
- Marketing Management: Skilled in campaign planning, brand positioning, and team coordination
- Content Production: Supervises the creation of digital and print content tailored to the art and ceramics education market
- Instructional Design: Develops lesson plans, tutorials, and educational videos to support AMACO's mission in art education
- Art Education: Experienced instructor and curriculum designer for youth art programs
- Team Leadership: Direct oversight of interns and collaboration with marketing and creative teams
- Social Media Strategy: Direct involvement in AMACO’s digital outreach and community engagement
Company Context: American Art Clay Company (AMACO)
- Industry: Art Supplies, Education
- Founded: 1919
- Headquarters: Indianapolis, Indiana, United States
- Employee Size: 51–200
- Core Products: Brent pottery wheels and equipment, glazes, underglazes, clays, and ceramic art tools
- Market Focus: Ceramic educational market, artists, teachers, and art institutions
- Brand Values: Safety, quality, teamwork, learning and development, customer care, and creativity
- Reputation: Recognized as an industry leader in ceramic art supply manufacturing—with over 100 years of history and strong ties to arts education
AMACO actively engages with the educational sector through the development of lesson plans, tutorials, videos, and participation in educational events. The company’s culture emphasizes the creation of high-quality products and a commitment to supporting teachers and artists within the ceramics community.
Organizational Relationships
- Direct Report Line: Leads marketing and content production team, collaborates with graphic designers (e.g., Sara Jarvis – Marketing Manager/Senior Graphic Designer)
- Team Size: Marketing and Social Media Team listed as 4 members
- Interdepartmental Collaboration: Works closely with product management, education, and corporate communications functions
Location and Contact
- Business Location: Indianapolis, Indiana, United States
- LinkedIn: [Arielle Day – LinkedIn](http://www.linkedin.com/in/arielle-day-a43b31b5)
- Professional Email (unverified): dayarielle@amaco.com
Insights
Arielle Day’s professional trajectory and tenure at AMACO position her as an influential decision-maker in the areas of marketing strategy, creative content, and educational outreach within one of the nation's longstanding leaders in ceramic art supplies. Her educational background in ceramics and digital production, coupled with hands-on experience in teaching art, underpins a holistic understanding of AMACO’s target customer base—art educators, students, and ceramic artists. Her dual focus on marketing management and instructional content provides alignment between AMACO’s commercial initiatives and ongoing educational programming, increasing the likelihood of openness to new partnerships or offerings that support brand engagement and creative education.
