Arielle Roberts

Professional Summary

Professional Overview
Arielle Roberts is a seasoned marketing professional with a diverse background in brand management, social media strategy, and visual content creation. As the Director of Brand Marketing at STRATA and the Social Media Manager at Hochstein Medspa, she leverages her expertise to drive impactful marketing campaigns and build strong brand identities in the healthcare and wellness industries.

Experience Summary

Current Roles
Director of Brand Marketing, STRATA (2018-01-01 to Present)

• Responsible for developing and executing comprehensive brand strategies to increase market visibility and drive customer engagement

• Oversees the creation of high-quality visual content, including photography and social media assets, to support the company's marketing initiatives

• Collaborates cross-functionally with the sales, product, and customer success teams to ensure brand messaging aligns with organizational objectives

Social Media Manager, Hochstein Medspa (2021-09-01 to Present)

• Manages the medspa's social media channels, including Facebook, Instagram, and Twitter, to promote services, share educational content, and engage with the target audience

• Develops and implements social media campaigns that align with the brand's marketing strategy and drive measurable results

• Analyzes platform performance and social media metrics to continuously optimize content and strategies

Career Progression
Prior to her current roles, Arielle gained valuable experience as a Social Media Manager and Photographer at Blinc Inc. and Pretty Vulgar, where she demonstrated her ability to create visually compelling content and drive social media growth. Her career progression showcases her adaptability, strategic thinking, and commitment to delivering impactful marketing solutions.

Academic Background
Arielle holds a Bachelor of Arts degree in Marketing from the University of Miami, where she graduated with Magna Cum Laude honors.

Areas of Expertise

• Brand strategy and management

• Social media marketing and content creation

• Photography and visual storytelling

• Campaign planning and execution

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Spearheaded the successful rebranding of STRATA, resulting in a 25% increase in web traffic and a 35% rise in social media engagement within the first year

• Grew the Hochstein Medspa's social media following by 40% and achieved a 20% increase in online appointment bookings through targeted social media campaigns

• Recognized as a subject matter expert in the field of social media marketing, frequently invited to speak at industry events and conferences

Conclusion
Arielle Roberts is a dynamic marketing professional with a proven track record of driving brand visibility, customer engagement, and measurable business results. Her versatile skillset, strategic mindset, and passion for visual storytelling make her a valuable asset in the healthcare and wellness industries. Arielle is poised to continue her trajectory of success and contribute to the growth and evolution of the brands she represents.