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Arijit Ray

Arijit Ray


Associate Vice President Marketing



Professional Overview


Arijit Ray is an experienced marketing professional with a proven track record of driving impactful marketing strategies and leading high-performing teams. As the Associate Vice President of Marketing at Innominds, he is responsible for overseeing the organization's comprehensive marketing efforts, including brand development, digital marketing, lead generation, and strategic partnerships.

Experience Summary



Current Role


Arijit currently serves as the Associate Vice President of Marketing at Innominds, a leading technology solutions provider. In this role, he is responsible for developing and executing the company's marketing strategy, ensuring alignment with business objectives and creating a strong brand identity. He leads a team of marketing professionals and collaborates closely with cross-functional stakeholders to drive customer engagement, increase market share, and foster long-term growth.

Career Progression


Prior to his current position, Arijit held several senior marketing roles, including General Manager of Marketing at ITC Infotech and Global Head of Marketing, Branding, Digital, and Account-Based Marketing at the same organization. He has also served as the Director of B2B Marketing, Digital Marketing, and Lead Generation at Marlabs Inc., where he played a pivotal role in transforming the company's marketing function and driving significant revenue growth.

Arijit's career trajectory has been marked by his ability to effectively manage marketing operations, implement data-driven strategies, and achieve measurable results. His experience spans various industries, including technology, IT services, and business consulting, enabling him to provide valuable insights and innovative solutions to his clients.

Academic Background


Arijit holds a Bachelor's degree in Business Administration from a reputable university, where he specialized in Marketing and Finance. His strong educational foundation, combined with his extensive industry experience, has equipped him with a well-rounded set of skills and a deep understanding of the marketing landscape.

Areas of Expertise


  • Strategic marketing planning and execution

  • Digital marketing and lead generation

  • Brand development and positioning

  • Account-based marketing (ABM) strategy

  • Marketing analytics and performance management

  • Cross-functional collaboration and team leadership


Professional Impact


During his career, Arijit has led numerous successful marketing initiatives that have contributed to the growth and success of the organizations he has worked with. Notable achievements include:

  • Developed and implemented a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 30% improvement in lead conversion rates for ITC Infotech.

  • Spearheaded an account-based marketing (ABM) program at Marlabs Inc. that led to a 40% increase in revenue from key strategic accounts.

  • Launched a successful rebranding effort at Innominds, enhancing the company's market visibility and positioning it as a leading technology partner in the industry.


Conclusion


Arijit Ray's extensive experience in marketing, combined with his strategic thinking, data-driven approach, and strong leadership skills, make him a valuable asset to the organizations he serves. As the Associate Vice President of Marketing at Innominds, he is poised to drive continued growth and innovation, contributing to the company's overall success and industry impact.