Arin Goldsmith
Employer Brand Lead
Company: Blizzard Entertainment
LinkedIn: [arin-goldsmith](http://www.linkedin.com/in/arin-goldsmith)
Instagram: [@aringoldsmith](https://www.instagram.com/aringoldsmith/?hl=en)
Threads: [@aringoldsmith](https://www.threads.com/@aringoldsmith)
Professional Overview
Arin Goldsmith currently serves as the Employer Brand Lead at Blizzard Entertainment, a leading developer and publisher in the global gaming sector best known for titles such as World of Warcraft, Overwatch 2, and Diablo. In her role, Goldsmith is recognized as an influencer in talent marketing, with a strategic focus on shaping Blizzard’s employer brand both internally and externally. She has been highlighted as a LinkedIn Top Voice for career and industry insights, particularly regarding employer branding, talent marketing within the gaming industry, and fostering a distinctive corporate narrative.
Arin’s responsibilities center on positioning Blizzard Entertainment as an employer of choice in a highly competitive digital entertainment labor market. She is not involved in recruitment but specializes in the strategic communication of company values, culture, and career opportunities through content, campaigns, and social media outreach.
Role and Experience
- Title: Employer Brand Lead (sometimes referenced as Senior Talent Marketing Specialist or Talent Marketing Specialist)
- Department: Community, Marketing & Communications
- Key Focus Areas:
- Employer branding strategy: Designs and implements initiatives that articulate Blizzard’s work culture and values to attract, engage, and retain top talent.
- Content leadership: Develops, curates, and distributes inspirational and functional content tailored for prospective and existing employees. Topics commonly include personal branding, career development, diversity in gaming, and workplace culture.
- Public speaking & thought leadership: Frequently shares her insights and professional journey on platforms such as LinkedIn, YouTube (notably, featured in creator interview series), Threads, and Instagram, where her thought leadership has earned her over 950 followers on Instagram and a robust engagement within the gaming industry.
- Employee ambassador: Serves as a public-facing voice for Blizzard’s employment value proposition across social channels, prominently featuring behind-the-scenes glances at #blizzlife, the internally branded culture at Blizzard.
- Diversity and inclusion advocacy: Goldsmith frequently addresses issues relevant to women and underrepresented communities in gaming, promoting Blizzard as a purpose-driven, inclusive employer.
- Campaigns & social media: Drives campaigns that highlight Blizzard’s unique attributes as an employer, amplifying success stories, benefits, and opportunities.
- Professional Brand: Not a recruiter; Arin’s communications consistently clarify that her function is to represent and evangelize Blizzard’s employer brand and share candid, authentic experiences about careers in gaming.
Blizzard Entertainment: Employer Brand Context
Blizzard Entertainment offers comprehensive benefits, a focus on employee well-being, and a culture centered on creativity, collaboration, and innovation. The company’s narrative, actively championed by Arin, emphasizes:
- Diverse, genre-defining game development and community engagement for over 30 years
- Highly collaborative and inclusive work environment
- Philanthropic outreach, employee empowerment, and support for personal and professional growth
Public Presence and Influence
- Recognized Influencer: Goldsmith has gained notable distinction as a LinkedIn Top Voice, frequently referenced across Blizzard’s own corporate communications and by third-party career marketing analytics (Favikon, YouTube interviews, and more).
- Content Reach and Engagement: Her posts and content — distributed on platforms such as LinkedIn, Instagram Reels, and Threads — often include personal storytelling, cosplay, and motivational messaging, designed to resonate with both Blizzard employees and an external talent pool.
- Gaming Industry Thought Leadership: Regularly cited for expertise on personal branding and talent marketing in gaming, with a proven record of leveraging social channels to amplify Blizzard’s appeal.
Key Insights for Engagement
- Professional Interests: Employer brand management, digital content strategy, corporate culture, inclusion in gaming, storytelling for talent attraction, and career development.
- Positioning for Collaboration: Engagements should focus on areas aligning with her mandate — initiatives that enhance employer brand visibility, innovative talent attraction strategies, or tools that support corporate communication and internal community building.
- Strategic Relevance: Arin is the critical point of contact for all topics relating to Blizzard’s talent marketing, employer reputation, and candidate experience enhancement initiatives.
Contact Channels and External Activity
- LinkedIn: [Profile](http://www.linkedin.com/in/arin-goldsmith) — Primary platform for professional communication, content publication, and thought leadership.
- Instagram: [Profile](https://www.instagram.com/aringoldsmith/?hl=en) — Showcases career highlights and personal branding efforts.
- Threads: [Profile](https://www.threads.com/@aringoldsmith) — Focuses on inspirational messages and career-focused advice tailored for the gaming industry audience.
- YouTube (Interview Feature): Featured as a guest in industry content highlighting her expertise as one of the top 0.5% creators in the employer branding and talent marketing vertical.
Additional Details
- Demographic: Identified as 27 years old, as of November 2024 (per Instagram).
- Audience: Engaged with both industry professionals and career seekers in the gaming and tech sectors.
- Notable Communications: Her social media messaging explicitly states, “Not a recruiter,” underlining her focus on branding and corporate storytelling rather than candidate sourcing.
Summary
Arin Goldsmith is a strategic leader and highly visible content creator at Blizzard Entertainment with a specialized mandate to position the company as a top employer in the gaming industry through innovative brand storytelling and digital engagement. Her profile indicates a deep commitment to inclusive employer brand narratives, community-driven content strategies, and authentic representation of Blizzard’s employee experience. She is a highly relevant point of contact for discussions centered on employer branding, internal communications, and initiatives designed to enhance corporate reputation within the gaming talent market.
