Aritra Sarkar

Head of Ecommerce
Bengaluru, Karnataka, India

Professional Overview

Aritra Sarkar is a seasoned ecommerce professional with extensive experience driving strategic digital transformation and omnichannel growth for leading retail and consumer brands. As the Head of Ecommerce at Neeman's and Brand Leader for Womenswear at Arvind Fashions Limited, he leverages his expertise in ecommerce operations, digital marketing, and data-driven decision-making to spearhead innovative ecommerce initiatives and enhance online customer experiences.

Experience Summary

Current Roles

Head of Ecommerce, Neeman's

• Responsible for overseeing the end-to-end ecommerce operations, strategy, and performance for the Neeman's brand

• Driving digital transformation initiatives to enhance the company's online presence, user experience, and conversion rates

• Leveraging data analytics to optimize marketing campaigns, product assortment, and pricing strategies

• Collaborating cross-functionally to align ecommerce with broader business objectives and brand positioning

Brand Leader - Womenswear, Arvind Fashions Limited

• Accountable for leading the womenswear category, including product development, merchandising, and go-to-market strategies

• Developing and implementing effective digital and omnichannel strategies to drive online sales and enhance brand visibility

• Collaborating with ecommerce teams to deliver seamless, personalized customer experiences across multiple touchpoints

Career Progression

Business Manager - Ecommerce, Ace Turtle Services Ltd

• Managed ecommerce operations, digital marketing, and customer experience initiatives for multiple brand partners

• Optimized online sales, conversion rates, and profitability through data-driven insights and strategic interventions

Key Account Manager - Ecommerce, DaMENSCH

• Responsible for driving ecommerce growth and market expansion for the DaMENSCH brand

• Spearheaded the development and execution of successful digital marketing campaigns and promotions

Senior Associate Account Management - India Marketplace, Amazon

• Partnered with leading brands to develop and implement effective marketplace strategies

• Leveraged data analytics to identify growth opportunities and optimize seller performance

Academic Background

Aritra holds a Bachelor of Technology (B.Tech) degree in Computer Science and Engineering from the West Bengal University of Technology.

Areas of Expertise

• Ecommerce strategy and operations

• Digital marketing and customer experience optimization

• Data-driven decision-making and performance analytics

• Omnichannel retail and brand management

• Cross-functional collaboration and project management

Professional Impact

• Contributed to the successful launch and scaling of Neeman's ecommerce platform, driving significant growth in online sales and customer engagement

• Spearheaded the digital transformation of Arvind Fashions' womenswear brand, enhancing the brand's online presence and expanding its customer reach

• Recognized for driving innovative ecommerce initiatives and delivering measurable business impact for leading retail and consumer brands

Conclusion

With a proven track record of driving ecommerce excellence and digital transformation, Aritra Sarkar is a versatile and results-oriented professional poised to contribute to the continued growth and success of any organization. His deep understanding of the ecommerce landscape, coupled with his strategic acumen and data-driven approach, make him a valuable asset in today's rapidly evolving retail environment.