Arjun Krishna
CoFounder & CMO
Arjun Krishna is a seasoned marketing professional and entrepreneur with a proven track record of driving growth and innovation. As the CoFounder and Chief Marketing Officer of WeMakeScholars, he is responsible for spearheading the company's marketing strategy, leading brand development, and overseeing digital marketing initiatives to position the organization as a leading player in the education technology space.
Professional Overview
With over 8 years of experience in the beverage and education technology industries, Arjun has developed a unique blend of expertise in product marketing, digital strategy, and entrepreneurship. He is passionate about leveraging data-driven insights to create impactful marketing campaigns that drive customer acquisition and engagement.
Experience Summary
Current Role
As the CoFounder and CMO of WeMakeScholars, Arjun is responsible for developing and executing the company's overall marketing strategy. He oversees the creation and implementation of targeted digital marketing campaigns, manages the brand's social media presence, and collaborates with the product and sales teams to ensure seamless integration of marketing efforts. Under his leadership, WeMakeScholars has experienced significant growth, with a 45% increase in user acquisition and a 25% improvement in customer retention.
Career Progression
Prior to his current role, Arjun co-founded Natürlich Global Beverages, a successful startup in the organic beverage industry. As the CEO, he was responsible for developing the brand's identity, securing funding, and building a strong distribution network. Additionally, he served as an international student ambassador at the University of Sheffield, where he leveraged his communication skills and cultural awareness to support the university's global outreach efforts.
Academic Background
Arjun holds a Master of Science degree from the University of Sheffield, where he specialized in international business and marketing. During his time as a student, he also completed a research internship at Leibniz Universität Hannover in Germany, further expanding his global perspective and technical expertise.
Areas of Expertise
- Digital marketing strategy and implementation
- Brand development and positioning
- Entrepreneurship and startup management
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Arjun's entrepreneurial mindset and innovative approach have been instrumental in driving the success of the companies he has been involved with. At WeMakeScholars, he has spearheaded the development of a groundbreaking platform that connects students with educational resources and opportunities, ultimately empowering individuals to achieve their academic and professional goals.
Conclusion
Arjun Krishna is a versatile marketing and entrepreneurial leader who has demonstrated his ability to navigate complex industries and create sustainable, impactful organizations. With his deep understanding of digital marketing, data-driven decision making, and collaborative leadership, he is poised to continue driving growth and innovation at WeMakeScholars and beyond.
