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Arlette Measures

Professional Summary



Professional Overview



Arlette Measures is a seasoned marketing executive with over 15 years of experience in the technology industry. As the current Vice President of Marketing at InsideUp, she leads a talented team in driving strategic marketing initiatives that enhance brand visibility, generate qualified leads, and contribute to the company's overall growth and success.

Experience Summary



Current Role



As the VP of Marketing at InsideUp, Arlette is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She oversees a diverse portfolio of marketing activities, including content creation, digital marketing, brand management, and customer engagement. Under her leadership, the marketing team has consistently exceeded key performance indicators, contributing to the organization's strong market presence and revenue growth.

Career Progression



Arlette's career path at InsideUp has been marked by a steady progression of increasing responsibilities. She joined the company in 2009 as a Marketing Content Manager, where she honed her skills in content development, SEO optimization, and social media marketing. In 2020, she was promoted to the role of Marketing Director, leading a team of marketing professionals and driving the implementation of cutting-edge strategies that drove measurable results. Her consistent excellence and strategic vision led to her most recent promotion to Vice President of Marketing in 2023.

Prior to her tenure at InsideUp, Arlette gained valuable experience as a Copywriter and Editor, working with clients across various industries to create engaging and impactful content. This background has enabled her to bring a unique perspective to the marketing function, blending creative storytelling with data-driven decision-making.

Academic Background



Arlette holds a Bachelor of Arts degree in Communications from the University of Oregon, where she graduated cum laude. She has also completed various marketing and leadership development programs, further expanding her expertise and staying at the forefront of industry trends and best practices.

Areas of Expertise



  • Strategic marketing planning and execution

  • Brand development and positioning

  • Content creation and optimization

  • Digital marketing, including SEO, PPC, and social media

  • Lead generation and nurturing

  • Marketing performance analysis and reporting

  • Cross-functional collaboration and team leadership


Professional Impact



During her tenure at InsideUp, Arlette has spearheaded numerous successful marketing campaigns that have driven significant increases in website traffic, lead generation, and customer acquisition. Most notably, she led the rebranding initiative that resulted in a 25% improvement in brand recognition and a 32% increase in marketing-qualified leads.

Arlette's commitment to professional development and industry involvement has also made her a respected thought leader. She has been a featured speaker at several marketing conferences and has contributed to industry publications, sharing her insights and best practices with peers.

Conclusion



Arlette Measures is a strategic and results-driven marketing executive with a proven track record of driving growth and innovation. Her extensive experience, strong leadership skills, and deep understanding of the technology industry position her as a valuable asset to the InsideUp team. Arlette is poised to continue her trajectory of success, leveraging her expertise to enhance the company's marketing initiatives and contribute to its overall prosperity.