Armen Najarian
Chief Marketing Officer
Professional Overview
Armen Najarian is a seasoned marketing executive with over 20 years of experience driving growth and innovation across the technology and cybersecurity industries. As the Chief Marketing Officer at Sift, he is responsible for leading the company's global marketing strategy, brand development, and go-to-market initiatives to support its position as a leader in digital trust and safety solutions.
Experience Summary
Current Role
As Chief Marketing Officer at Sift, Najarian oversees all aspects of the company's marketing function, including product marketing, demand generation, content creation, and customer advocacy. He is instrumental in shaping Sift's brand, messaging, and go-to-market strategies to drive increased awareness, customer acquisition, and revenue growth. Under his leadership, Sift has expanded its market presence and solidified its reputation as a trusted partner for businesses looking to combat online fraud and abuse.
Career Progression
Prior to joining Sift, Najarian served as the Chief Marketing Officer and General Manager of Threat Research at Outseer and Agari, where he was responsible for developing and executing comprehensive marketing and threat research strategies to support the companies' cybersecurity solutions. He has also held marketing leadership roles at ThreatMetrix, DemandTec, and TIBCO, where he demonstrated a track record of driving successful product launches, enhancing brand visibility, and generating high-quality demand.
Earlier in his career, Najarian co-founded and managed Dunkin' Brands, gaining valuable experience in entrepreneurship, operations, and brand building. He also held product marketing and management positions at Gateway and Avery Dennison, further expanding his expertise in the technology and consumer products sectors.
Academic Background
Najarian holds a Master of Business Administration (MBA) from the University of Southern California's Marshall School of Business, where he specialized in marketing and strategy.
Areas of Expertise
- Digital marketing and demand generation
- Cybersecurity and fraud prevention solutions
- Brand development and positioning
- Product marketing and go-to-market strategies
- Leadership and team management
Professional Impact
Throughout his career, Najarian has driven significant growth and market impact for the organizations he has served. At Outseer and Agari, he led the development and launch of innovative threat research and cybersecurity products that have helped businesses better protect themselves against evolving fraud threats. As the CMO at ThreatMetrix, he played a pivotal role in establishing the company as a leading provider of online fraud detection and identity verification solutions, contributing to its eventual acquisition by LexisNexis.
Conclusion
With his extensive experience in marketing, cybersecurity, and technology, Armen Najarian is poised to continue driving Sift's success as a trusted partner for businesses seeking to combat online fraud and abuse. His strategic vision, analytical mindset, and track record of delivering measurable results make him a valuable asset to the Sift team and the broader industry.
