Aron Westman
Art Director, Brand & Marketing
New York, New York, United States
Professional Overview
Aron Westman is a seasoned Art Director with over 8 years of experience in the fashion and retail industries. He specializes in brand development, creative direction, and leading cross-functional teams to deliver impactful visual campaigns and assets.
Experience Summary
Current Role
As the Art Director of Brand & Marketing at rag & bone, Aron is responsible for overseeing the creative vision and execution of the brand's marketing initiatives. He collaborates closely with the marketing and design teams to conceptualize and produce compelling digital and print content that resonates with the target audience. Aron's strategic approach and attention to detail have contributed to the brand's strong visual identity and consistent customer engagement.
Career Progression
Aron's career at rag & bone has been marked by steady advancement and increasing responsibilities. He joined the company in 2013 as a Junior Graphic Designer and quickly demonstrated his design prowess and creative problem-solving skills. Over the years, he has taken on progressively more senior roles, including Graphic Designer, Senior Graphic Designer, and Associate Art Director, before being promoted to his current position as Art Director in 2024.
Throughout his tenure, Aron has played a pivotal role in shaping the brand's visual identity, leading the design of seasonal campaigns, digital assets, and in-store merchandising. His ability to translate the brand's ethos into compelling visuals has been instrumental in driving customer engagement and brand recognition.
Academic Background
Aron holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with distinction and was recognized for his exceptional creative abilities.
Areas of Expertise
- Brand development and creative direction
- Digital and print asset design
- Conceptual thinking and visual storytelling
- Cross-functional team leadership and collaboration
- Trend analysis and design innovation
Professional Impact
Some of Aron's notable achievements include:
- Spearheaded the redesign of the rag & bone website, resulting in a 25% increase in online conversion rates.
- Conceptualized and directed the brand's award-winning holiday campaign, which received industry recognition and a 20% lift in seasonal sales.
- Led a team of designers in the development of a new in-store merchandising system, which improved product visibility and increased average basket size by 15%.
Conclusion
With his strong design acumen, strategic vision, and proven track record of delivering impactful visual solutions, Aron Westman is poised to continue making significant contributions to the rag & bone brand. His passion for the industry and commitment to excellence make him a valuable asset in the ever-evolving world of fashion and retail.
