Arpan Nandan

Sr. Executive, Marketing

Professional Overview

Arpan Nandan is a seasoned marketing professional with over 3 years of experience in the consumer goods industry. He currently serves as the Sr. Executive, Marketing at Anuschka Leather, where he leverages his expertise in digital marketing, brand strategy, and customer engagement to drive impactful campaigns and enhance the company's market presence.

Experience Summary

Current Role

As the Sr. Executive, Marketing at Anuschka Leather, Arpan is responsible for developing and implementing comprehensive marketing strategies to promote the company's premium leather products. He oversees the execution of digital marketing initiatives, including social media campaigns, content creation, and SEO optimization, to effectively reach and engage the target audience. Arpan's strategic approach and data-driven insights have contributed to significant improvements in brand awareness, customer loyalty, and revenue growth.

Career Progression

Prior to his current role, Arpan held positions at leading consumer electronics brands, further strengthening his expertise in the marketing domain. He started his career as a Management Trainee at vivo India, where he gained valuable experience in marketing campaign management, market research, and brand development. Arpan subsequently took on the role of Senior Executive - Marketing at vivo India, where he successfully planned and executed marketing initiatives that drove brand visibility and sales performance.

Arpan's early career experience includes roles as a Business Development Executive at Network People Services Technologies Ltd. and various internships, including digital marketing and social media marketing roles, which have honed his diverse skillset and industry knowledge.

Academic Background

Arpan holds a Bachelor's degree in Business Administration from Guru Gobind Singh Indraprastha University, New Delhi, where he graduated with distinction. During his academic journey, he actively participated in campus activities and secured recognition as an Internshala Student Partner, further demonstrating his leadership and extracurricular engagement.

Areas of Expertise

• Digital marketing strategy and implementation

• Brand management and positioning

• Content creation and social media marketing

• Market research and data analysis

• Customer segmentation and targeting

• Campaign planning and execution

• Budgeting and resource allocation

Professional Impact

Arpan's dedication and strategic approach have yielded impressive results in his previous roles. At vivo India, he spearheaded successful marketing campaigns that contributed to a significant increase in brand awareness and sales performance. His data-driven insights and innovative strategies have been instrumental in driving customer engagement and brand loyalty.

Conclusion

With his proven track record of success, Arpan Nandan is a dynamic marketing professional poised to make a lasting impact in the consumer goods industry. His blend of technical expertise, strategic thinking, and customer-centric approach make him a valuable asset to Anuschka Leather as they continue to strengthen their market position and drive sustainable growth.