Professional Summary

Professional Overview

Art Gassan is a seasoned marketing executive with a strong track record of driving growth and strategy for both established and emerging technology companies. As the Vice President of Marketing at Guardian Alliance and the Head of Growth and Strategy at Citibot, he leverages his extensive industry expertise to propel organizations towards greater success.

Experience Summary

Current Roles

Vice President of Marketing, Guardian Alliance (2023 - Present)

Responsible for leading the company's marketing efforts, including brand positioning, digital marketing, and demand generation strategies

Collaborating cross-functionally to align marketing initiatives with overall business objectives and drive measurable results

Overseeing a team of marketing professionals and ensuring the efficient execution of campaigns and initiatives

Head of Growth and Strategy, Citibot (2023 - Present)

Spearheading the development and implementation of Citibot's growth and expansion strategies

Identifying new market opportunities, analyzing market trends, and recommending strategic initiatives to drive user acquisition and revenue growth

Optimizing existing marketing and sales processes to improve efficiency and enhance the customer experience

Career Progression

Prior to his current roles, Art Gassan held various marketing leadership positions, including:

Director of Product Marketing, Polco (2020 - 2023)

Developed and executed comprehensive product marketing strategies to support the company's product portfolio

Collaborated with cross-functional teams to ensure effective product positioning, messaging, and go-to-market initiatives

Demonstrated a talent for driving product adoption and revenue growth through strategic marketing campaigns

Director of Product Marketing, Bambu B2B Robo Advisor (2019 - 2020)

Responsible for leading the company's product marketing efforts, including market analysis, competitive intelligence, and product launch planning

Played a key role in the successful positioning and go-to-market strategy for Bambu's B2B robo-advisor platform

Academic Background

Art Gassan holds a Bachelor of Science degree in Marketing from the University of California, Berkeley.

Areas of Expertise

Strategic marketing and growth strategy

Product marketing and positioning

Digital marketing and demand generation

Cross-functional collaboration and team management

Market analysis and competitive intelligence

Entrepreneurial mindset and business acumen

Professional Impact

Throughout his career, Art Gassan has consistently demonstrated his ability to drive measurable impact for the organizations he has served. Some key achievements include:

Spearheading a successful rebranding initiative that resulted in a 25% increase in brand awareness and a 20% improvement in customer acquisition for Polco

Developing and executing a comprehensive go-to-market strategy that helped Bambu B2B Robo Advisor secure several major enterprise clients and achieve 30% year-over-year revenue growth

Leading the implementation of data-driven marketing strategies at Guardian Alliance, resulting in a 40% increase in lead generation and a 15% improvement in conversion rates

Conclusion

With his extensive experience, strategic mindset, and proven track record of success, Art Gassan is well-positioned to continue driving growth and innovation for Guardian Alliance, Citibot, and beyond. His deep understanding of the technology industry, coupled with his expertise in marketing and business strategy, make him a valuable asset to any organization seeking to achieve its growth and market share objectives.

Art Gassan