Professional Summary
Arthur Werner is a seasoned Digital Marketing and E-commerce specialist with over 15 years of experience, currently serving as Senior Director, Global eCommerce & Consumer Experience at HARMAN International, headquartered in Amsterdam, Netherlands. He leads the strategy and execution of HARMAN’s global eCommerce merchandising, platforms, and operations across multiple regions.
Current Role and Responsibilities
In his senior leadership capacity, Arthur is responsible for optimizing eCommerce performance through standardized technologies, systems, training, documentation, and connected processes and procedures. His scope includes managing and streamlining operations for 51 eCommerce sites worldwide, addressing regional challenges and removing sales growth inhibitors across platforms. He also directs the distribution of product content, campaign websites, and landing pages to enhance consumer experiences globally.
Professional Reach and Influence
Arthur actively manages a network exceeding 1,000 followers on LinkedIn and maintains over 500 professional connections, many within HARMAN International. His role encompasses cross-regional collaboration, aligning eCommerce strategies with business goals and customer engagement objectives.
Key Projects and Contributions
Arthur has led multiple high-impact global brand initiatives, focusing on digital rebranding and eCommerce platform optimization for notable HARMAN brands, including:
- Lexicon US Redesign & Relaunch: Enhanced brand positioning by integrating automotive content and converting the site to a mobile/tablet-responsive CMS platform.
- Mark Levinson US Redesign & Relaunch: Delivered a mobile-responsive site redesign with refreshed content to represent the brand's premium audio quality.
- Harman Kardon Automotive Integration: Increased brand awareness and purchasing intent by highlighting automotive partnerships on the Harman Kardon US website, integrating new CMS modules, content, and user experience redesign.
- JBL.com Toyota Integration: Implemented new content creation and CMS build matching the user experience design for seamless mobile and tablet responsiveness.
- AKG Lifestyle Global E-commerce Relaunch: Executed a rapid three-month rollout for global website redesign, improving usability and sales conversion across 12 countries and 10 languages.
- JBL E-commerce Launch in China: Relaunched the China-specific e-commerce site, including refreshed product assortments and training local teams.
Industry Engagement and Thought Leadership
Arthur shares insights on digital marketing trends and eCommerce innovation within the retail and consumer products industry. He actively promotes participation in industry events such as Shoptalk Spring, demonstrating an ongoing commitment to strategic retail commerce developments.
His 2017 publication, “Amplifying Global Success: Harman International’s Cloud-Based Approach,” in collaboration with Salesforce XChange, details the company’s strategic use of cloud computing to enhance international expansion, operational efficiency, and multi-site management.
Language and Regional Expertise
Arthur is fluent in Dutch, English, and German, enabling effective communication and operational oversight within diverse European markets, including the Netherlands, Germany, and broader EMEA regions.
Geographic Location
Based in Soest, Utrecht, Netherlands, Arthur supports HARMAN International’s European headquarters with an emphasis on global eCommerce operations.
Additional Leadership Roles and Volunteer Experience
Outside of HARMAN, Arthur holds a longstanding role as President of MVC Otto Lilienthal, a model flying club in Soest, and plays significant roles within the Royal Dutch Aviation Society (KNVvL), reflecting strong organizational and leadership skills maintained over two decades.
Professional Network and Team Building
Arthur has previously recruited and expanded eCommerce operational teams, such as hiring for Web Content Publisher roles to support global eCommerce growth for flagship brands like JBL and Harman Kardon, indicating a hands-on approach to scaling digital teams aligned with business expansion.
Arthur Werner presents as a highly experienced executive adept at leading complex, multi-regional eCommerce ecosystems in a global consumer electronics context, with a proven record of managing technology integration, content distribution, and user experience enhancement to drive growth and operational efficiency. His multilingual skills, strategic thinking, and leadership capabilities underline his capacity to bridge regional demands with company-wide digital transformation objectives. This positions him as a critical decision-maker and influencer within HARMAN International’s global eCommerce and digital marketing operations.
