Artur Janik

Chief Digital Officer (CDO)

Warsaw, Masovian Voivodeship, Poland

Professional Overview
Artur Janik is a seasoned digital transformation leader with a proven track record of driving innovation and growth in the advertising and marketing technology industries. As the Chief Digital Officer (CDO) at ClickAd Group, he oversees the strategic direction and execution of the company's digital initiatives, leveraging his expertise in digital strategy, data-driven marketing, and technology optimization to help clients navigate the evolving digital landscape.

Experience Summary

Current Role
As the CDO of ClickAd Group, Artur is responsible for spearheading the company's digital transformation efforts, ensuring the seamless integration of cutting-edge technologies and data-driven insights into the organization's marketing and advertising solutions. He has played a pivotal role in expanding the company's suite of digital services, including ClickAd, AdLeader, and Direct Traffic, and has been instrumental in driving the adoption of innovative ad-tech and mar-tech platforms among the group's diverse client base.

Under Artur's leadership, ClickAd Group has consistently outpaced industry benchmarks, delivering exceptional returns on investment for its clients through data-driven campaign optimization and personalized digital experiences. His ability to identify and capitalize on emerging digital trends has earned him a reputation as a forward-thinking strategist and has contributed to the company's continued growth and market dominance.

Career Progression
Prior to his current role, Artur held various leadership positions within the digital marketing and advertising industry, including senior-level roles at prominent agencies and technology providers. His extensive experience and deep understanding of the digital landscape have enabled him to successfully navigate the complexities of the industry, consistently delivering value for his clients and driving positive change within the organizations he has served.

Academic Background
Artur holds a Master's degree in Computer Science from the Warsaw University of Technology, where he specialized in Artificial Intelligence and Machine Learning. His academic achievements, combined with his industry expertise, have positioned him as a thought leader in the field of data-driven marketing and digital transformation.

Areas of Expertise

• Digital strategy and transformation

• Data-driven marketing and advertising

• Marketing technology (MarTech) and advertising technology (AdTech) optimization

• Omnichannel customer experience design

• Performance-based campaign management

• Predictive analytics and AI-powered decision-making

Professional Impact
Throughout his career, Artur has led numerous high-impact projects and initiatives that have contributed to the success of his clients and the growth of the organizations he has been a part of. Notable achievements include:

• Spearheaded the integration of advanced data analytics and AI-powered personalization capabilities across ClickAd Group's digital solutions, resulting in a 35% increase in campaign effectiveness and a 20% uplift in client retention.

• Developed and implemented a comprehensive digital transformation strategy for a leading retail brand, enabling the seamless integration of online and offline customer experiences and driving a 25% increase in e-commerce sales.

• Pioneered the use of predictive analytics and machine learning to optimize media buying and targeting strategies, delivering a 28% improvement in return on advertising spend (ROAS) for ClickAd Group's clients.

Conclusion
Artur Janik's extensive experience, strategic vision, and technical expertise have positioned him as a respected leader in the digital marketing and advertising industry. As the CDO of ClickAd Group, he continues to drive innovation, foster digital transformation, and deliver measurable results for the company and its clients. With his unwavering commitment to excellence and his ability to anticipate and capitalize on emerging trends, Artur is poised to play a pivotal role in shaping the future of the digital landscape.