Arun Kanojia
Vice President Marketing, Subway India
Professional Overview
Arun Kanojia is an accomplished marketing executive with over a decade of experience driving strategic initiatives and delivering measurable business impact across the consumer goods and telecommunications industries. As the Vice President of Marketing at Subway India, he is responsible for spearheading the brand's marketing strategy, overseeing integrated marketing campaigns, and amplifying the company's presence in the highly competitive quick-service restaurant (QSR) sector.
Experience Summary
Current Role
As the Vice President of Marketing at Subway India, Arun is responsible for developing and executing the brand's comprehensive marketing strategy. He leads a talented team in crafting impactful advertising campaigns, optimizing digital and social media channels, and implementing targeted promotional initiatives. Under his leadership, Subway India has seen a significant increase in brand awareness, customer engagement, and market share within the QSR space.
Career Progression
Prior to his current role, Arun held senior marketing positions at leading organizations, including Bata India Limited, Samsung Electronics, and Domino's. As the AVP at Bata India, he successfully revamped the brand's marketing approach, driving a 12% year-over-year increase in sales. During his tenure at Samsung Electronics, Arun played a pivotal role in the launch and marketing of the company's flagship smartphone and wearable product lines, contributing to their market dominance.
Academic Background
Arun holds a Master's degree in Business Administration from the prestigious Indian Institute of Management (IIM), Bangalore, with a specialization in Marketing. He also earned a Bachelor's degree in Engineering from the National Institute of Technology (NIT), Rourkela, where he graduated with distinction.
Areas of Expertise
- Integrated marketing strategy development
- Brand positioning and communication
- Digital marketing and social media optimization
- Consumer insights and market research
- New product launch and lifecycle management
- Omnichannel customer engagement
- Collaborative cross-functional leadership
Professional Impact
Throughout his career, Arun has demonstrated a proven track record of driving significant and measurable business impact. At Subway India, he has spearheaded the development and implementation of innovative marketing campaigns that have resulted in a 20% increase in brand awareness and a 15% growth in customer loyalty. His strategic vision and data-driven approach have also contributed to a 18% surge in quarterly sales.
Conclusion
With his extensive experience, strong analytical capabilities, and a deep understanding of consumer behavior, Arun Kanojia is poised to continue making a significant contribution to Subway India's growth and success. His unwavering commitment to driving business impact through effective marketing strategies and his ability to lead cross-functional teams make him a valuable asset in the company's pursuit of market leadership.
