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Arwinder Kaur

Arwinder Kaur


Vice President Marketing, Chandigarh, Chandigarh, India



Professional Overview


Arwinder Kaur is an accomplished marketing executive with over 20 years of experience driving impactful, data-driven strategies across the technology industry. As the Vice President of Marketing at Grazitti Interactive, she leverages her deep expertise in account-based marketing, partner ecosystem development, and digital transformation to spearhead the company's global marketing initiatives and accelerate growth.

Experience Summary



Current Role


As the Vice President of Marketing at Grazitti Interactive, Arwinder is responsible for leading the company's overall marketing strategy and execution. She oversees a talented team of marketing professionals and works closely with cross-functional stakeholders to align marketing activities with the organization's business objectives. Under her leadership, Grazitti Interactive has experienced significant brand recognition and market expansion, with a focus on delivering exceptional digital experiences for clients.

Career Progression


Prior to joining Grazitti Interactive, Arwinder held senior marketing roles at leading technology companies, including Capgemini and IBM. As the Director of Marketing & Creative Services at Capgemini India, she led a team of marketing and creative professionals to drive impactful campaigns and initiatives that strengthened the company's position in the market. At IBM, Arwinder served as the Global Account Based Marketing Lead and the Partner Ecosystem Marketing Leader for the Software & SaaS division, where she developed and executed innovative strategies to engage with key accounts and build thriving partner ecosystems.

Academic Background


Arwinder holds a Bachelor's degree in Computer Science from the University of Delhi, along with a Master's degree in Business Administration from the Indian Institute of Management, Ahmedabad. Her academic excellence and focus on technology-driven business strategies have been instrumental in shaping her successful career in the industry.

Areas of Expertise


  • Account-based marketing strategy and execution

  • Partner ecosystem development and channel management

  • Digital transformation and marketing automation

  • Content marketing and thought leadership

  • Data-driven decision making and performance optimization

  • Cross-functional leadership and team management


Professional Impact


Throughout her career, Arwinder has spearheaded numerous high-impact initiatives that have driven measurable results for the organizations she has served. At Grazitti Interactive, she has been instrumental in developing and implementing a comprehensive digital marketing strategy that has resulted in a significant increase in website traffic, lead generation, and customer engagement. Her expertise in account-based marketing and partner ecosystem management has also helped the company to strengthen its relationships with key clients and strategic partners, leading to increased revenue and market share.

Conclusion


Arwinder Kaur is a seasoned marketing executive with a proven track record of delivering exceptional results for leading technology companies. Her strategic vision, data-driven approach, and strong leadership skills have made her a valuable asset to the organizations she has worked with. As the Vice President of Marketing at Grazitti Interactive, Arwinder is poised to continue driving the company's growth and innovation in the rapidly evolving digital landscape.