Asad Pasha

Head of External Communications

Professional Overview

Asad Pasha is an accomplished communications professional with over a decade of experience in the energy sector. As the Head of External Communications at Continental, he is responsible for developing and implementing strategic communication initiatives that enhance the company's brand, reputation, and stakeholder engagement.

Experience Summary

Current Role

Asad has been serving as the Head of External Communications at Continental since 2016. In this role, he oversees the planning and execution of all external communication activities, including media relations, public affairs, crisis management, and digital communication strategies. He has played a pivotal role in strengthening Continental's stakeholder relationships and amplifying the company's thought leadership in the industry.

Career Progression

Prior to joining Continental, Asad held a position at Ofgem, where he was responsible for managing the external communication and public affairs functions. During his tenure, he successfully navigated complex regulatory and political landscapes, ensuring effective communication with key stakeholders.

Academic Background

Asad holds an MBA in Marketing and Systems from Anna University, as well as a B.Sc. in Computer Science from Bharathidasan University, Tiruchirappalli. He also completed his higher secondary education in Computer Science from Campion High School.

Areas of Expertise

Asad's areas of expertise include strategic communication planning, media relations, stakeholder engagement, crisis management, and digital communication. He has a deep understanding of the energy industry and its regulatory environment, which enables him to craft tailored communication strategies that effectively address the needs of the company's diverse stakeholders.

Professional Impact

Throughout his career, Asad has demonstrated his ability to drive impactful communication initiatives. At Continental, he has been instrumental in enhancing the company's brand visibility and thought leadership, resulting in increased media coverage and strengthened stakeholder relationships. Asad's contributions have been recognized for their ability to navigate complex industry challenges and deliver measurable outcomes.

Conclusion

With his extensive experience, strategic mindset, and strong industry expertise, Asad Pasha is a valuable asset to Continental's leadership team. As the Head of External Communications, he continues to play a pivotal role in shaping the company's communication strategy and driving its success in the dynamic energy sector.