Professional Overview
Asaf Gazit is the Co-Founder and Chief Executive Officer of Ludeo, a pioneering gaming technology company established in early 2022. Ludeo is headquartered in El Segundo, United States, and was co-founded with his brother, Omri Gazit. Asaf holds an academic background from Reichman University (IDC Herzliya) in Israel.
Under Asaf’s leadership, Ludeo has rapidly emerged as an innovator in the gaming industry by developing a proprietary platform that transforms passive game highlight videos into interactive, instantly playable moments across devices and platforms. This technology enables users to engage directly with game content in a frictionless manner without needing to download games or perform complex installations.
Company and Product Highlights
- Ludeo's Core Offering:
A platform that converts gameplay highlights into interactive, shareable, and playable snippets that users can instantly experience. The technology supports cross-platform playability, including console and PC titles playable on mobile devices without prior installation or authentication.
- Innovation in Game Discovery:
Ludeo addresses a critical market challenge — the friction and complexity of game discovery and onboarding — by providing a user experience analogous to social media platforms such as TikTok or YouTube but with interactive content. The platform supports a TikTok-style feed where users can scroll through playable highlights personalized by an adaptive AI recommendation algorithm.
- Technology Performance and Development Milestones:
- Initial development utilized open-source engines (notably Counter-Strike) to prove the concept, achieving exceptional user engagement metrics (one highlight played on average 280 times).
- Time to onboard a game reduced from 8 months to approximately 6 weeks, with ongoing efforts to shorten onboarding to 1-2 weeks.
- Loading and playing time for highlights optimized from 1.5 minutes to less than 2 seconds, targeting further reduction below 1 second.
- Scalability to support any game engine (Unity, Unreal, proprietary), game types (single-player, multiplayer, co-op), and platforms.
- Funding and Market Position:
Since founding, Ludeo has successfully raised over $42 million in funding, with investors including major firms such as Playtika, LG Ventures, Corner Ventures, and Samsung. The company has attracted a high-caliber team with talents from major industry players like Activision, Meta, Unity, Epic, and Xsolla.
- Use Case Impact and Metrics:
A notable case study involving IO Interactive’s Hitman franchise combined authentic video content with interactive highlights. This campaign achieved:
- 20% viewer click-through rate from YouTube trailers to playable highlights.
- Average user engagement of 5.5 minutes per session, with peak sessions lasting hours.
- A 20% conversion rate from playable highlight engagement to intent to download the game.
- Overall, approximately 4% of the total impressions converted into high-intent store visits.
Market and Industry Insight
- Target Audience:
Ludeo engages with all stakeholders in the gaming ecosystem — studios, game developers, creators, streamers, influencers, and brands. The onboarding process focuses on integrating games into the Ludeo platform, thereby enabling content creators and players to share and consume interactive gaming moments widely.
- Business Model and Ecosystem:
The platform supports a multi-sided ecosystem where studios release games or updates and gain detailed user interaction data; creators and influencers increase engagement and monetization via interactive content; gamers benefit from frictionless discovery and gameplay experiences.
- Data and AI Usage:
The platform leverages extensive telemetry data collected on user interaction at granular levels, including map areas, character usage, scene elements, and weapons, to drive a sophisticated recommendation engine. This adaptive system personalizes content based on user behavior, time of day, seasonal trends, and playing patterns to maximize relevance beyond traditional genre-based approaches.
- Competitive Differentiators:
Ludeo is positioned as the gaming equivalent of YouTube but with playable content. Its primary differentiation is removing the friction in gaming engagement by eliminating the typical barriers of game installation, thus enabling users to try multiple games seamlessly — a capability unmatched by current digital storefronts or media platforms.
Leadership and Vision
- Founder’s Background and Motivation:
Asaf and Omri Gazit share a lifelong passion for gaming dating back to childhood. After a decade-long hiatus, they identified discoverability and access difficulties in contemporary gaming as a significant industry pain point. Inspired by consumer behavior on social platforms favoring authentic, short-form content, they conceived Ludeo to transform passive media consumption into active play engagement.
- Strategic Vision:
Asaf envisions Ludeo as a transformative force expanding the gaming industry audience, akin to Netflix’s impact on movies and Spotify’s effect on music consumption. Ludeo aims to broaden gaming accessibility, onboarding non-gamers and casual users through frictionless tech and authentic user-generated content.
- Leadership Style:
Asaf emphasizes passion-driven entrepreneurship, investor confidence grounded in his and his brother’s vision, and iterative product development. He values data-driven decision-making informed by user engagement metrics and feedback.
Contact Information
- Email: asaf@ludeo.com
- Company Website: [https://ludeo.com](https://ludeo.com)
This detailed profile of Asaf Gazit highlights his role as an innovator in gaming technology, leading Ludeo’s growth as a category creator in interactive game discoverability with a strong technology foundation, proven market traction, and visionary leadership capable of shaping the future of how games are discovered, engaged with, and monetized.
