Asha Chubb
Sr. Director, Brand Marketing & CRM
Asha Chubb is an accomplished marketing and CRM professional with over 12 years of experience in the retail and e-commerce industries. As the Sr. Director of Brand Marketing & CRM at Fabletics, she is responsible for leading the brand's integrated marketing strategy, driving customer engagement and retention through innovative CRM initiatives.
Professional Overview
Asha is a strategic marketing leader with a strong background in customer relationship management, digital marketing, and data-driven decision making. Her expertise lies in leveraging data and customer insights to develop effective campaigns that enhance brand awareness, customer loyalty, and revenue growth.
Experience Summary
Current Role
As the Sr. Director of Brand Marketing & CRM at Fabletics, Asha oversees the development and execution of the brand's integrated marketing strategy, including customer acquisition, retention, and loyalty programs. She leads a team of marketing professionals to create personalized, omnichannel experiences that drive engagement and conversion. Under her leadership, Fabletics has seen a significant increase in customer lifetime value and improved marketing efficiency.
Career Progression
Prior to her current role, Asha held various CRM and marketing positions at Fabletics and GUESS?, Inc. She successfully implemented data-driven CRM strategies that resulted in improved customer segmentation, targeted campaigns, and measurable revenue growth. Asha's career progression demonstrates her ability to drive innovation, adapt to changing market dynamics, and deliver impactful results.
Academic Background
Asha holds a Bachelor of Science degree in Marketing from the San Jose State University, where she graduated with honors. She has also completed various professional development courses in digital marketing, customer experience management, and strategic leadership.
Areas of Expertise
- Customer Relationship Management (CRM)
- Integrated Marketing Strategy
- Data-driven Decision Making
- Digital Marketing and E-commerce
- Brand Building and Positioning
- Team Leadership and Collaboration
Professional Impact
During her tenure at Fabletics, Asha has led the implementation of a comprehensive CRM strategy that has resulted in a 25% increase in customer loyalty and a 15% improvement in marketing campaign return on investment. She has also spearheaded the development of a personalized, omnichannel customer experience that has contributed to a 20% year-over-year growth in the brand's customer base.
Asha's passion for innovation and her ability to translate data into actionable insights have made her a valuable asset to the organizations she has worked for. She is a recognized thought leader in the industry and has shared her expertise as a speaker at various marketing conferences and events.
Conclusion
Asha's impressive track record of driving customer-centric marketing strategies and delivering measurable results make her a sought-after leader in the retail and e-commerce industry. With her strong analytical skills, creative problem-solving abilities, and collaborative management style, Asha is well-positioned to continue making a significant impact on the brands she serves.
