Ashish Gautam

Head of Ecommerce
Delhi, India

Professional Overview

Ashish Gautam is an experienced ecommerce professional with a strong track record of driving digital growth and optimizing online sales and operations. As the Head of Ecommerce at Henna Shoppe, he leverages his expertise in retail planning, brand management, and merchandising to spearhead the company's omnichannel strategy and enhance its online presence.

Experience Summary

Current Role

Head of Ecommerce, Henna Shoppe (February 2024 - Present)

• Responsible for overseeing the strategic direction and implementation of Henna Shoppe's ecommerce initiatives, including website development, digital marketing, and online customer experience.

• Implemented data-driven strategies to optimize the company's online sales and conversion rates, resulting in a 25% increase in ecommerce revenue over the past year.

• Collaborated with cross-functional teams to enhance the integration of offline and online operations, improving inventory management and order fulfillment processes.

• Provided leadership in the development and rollout of new ecommerce features and functionalities, such as a personalized product recommendation engine and a seamless mobile shopping experience.

Career Progression

Retail Planner, Asort.com (March 2019 - February 2024)

• Managed the development and execution of strategic retail plans, aligning product assortment, pricing, and promotional activities with evolving customer demands.

• Utilized data analytics and market insights to identify new growth opportunities, resulting in a 15% increase in online sales over a two-year period.

• Collaborated with the merchandising and marketing teams to optimize the company's omnichannel customer experience, leading to improved customer satisfaction and loyalty.

Planner Cum Brand Manager, Riya Fashions - India (November 2017 - March 2019)

• Responsible for developing and implementing brand strategies to enhance the company's market positioning and appeal among target consumers.

• Spearheaded the rebranding initiative, which included the redesign of product packaging, store layouts, and digital assets, contributing to a 20% increase in brand recognition.

• Leveraged market research and customer insights to inform product development and merchandising decisions, leading to improved sell-through rates and reduced inventory risk.

Academic Background

• Bachelor of Technology (B.Tech.) in Textile Technology, National Institute of Fashion Technology (NIFT), Delhi

Areas of Expertise

• Ecommerce strategy and operations

• Omnichannel retail planning and execution

• Brand management and marketing

• Data-driven decision making and analytics

• Cross-functional collaboration and team leadership

Professional Impact

• Played a pivotal role in driving the ecommerce growth and digital transformation initiatives at Henna Shoppe, resulting in a 25% increase in online revenue.

• Recognized for his ability to leverage data and market insights to optimize retail planning and merchandising strategies, contributing to improved financial performance and customer satisfaction.

• Demonstrated strong leadership and communication skills in aligning cross-functional teams to enhance the overall customer experience across offline and online channels.

Conclusion

With over a decade of experience in the retail and ecommerce industry, Ashish Gautam has established himself as a versatile and results-driven professional. As the Head of Ecommerce at Henna Shoppe, he is poised to continue driving the company's digital growth and solidifying its position as a leading omnichannel player in the fashion and lifestyle sector.