Ashish Nanda

Director - Influencer Marketing
, MH, India

Professional Overview

Ashish Nanda is an experienced marketing professional with a strong focus on influencer marketing strategy and execution. As the Director of Influencer Marketing at Mindshare, he is responsible for driving innovative influencer-based campaigns that deliver measurable impact for clients across diverse industries.

Experience Summary

Current Role

As the Director of Influencer Marketing at Mindshare, Ashish leads a team of specialists in developing and implementing impactful influencer marketing strategies. He is responsible for identifying relevant influencers, negotiating partnerships, and optimizing campaigns to achieve exceptional performance metrics. Under his leadership, Mindshare's influencer marketing solutions have consistently delivered tangible business results for clients, leading to increased brand awareness, engagement, and conversion rates.

Career Progression

Ashish has steadily progressed in his career, honing his expertise in the rapidly evolving field of influencer marketing. Prior to his current role, he served as the Sr. Manager of Influencer Marketing at Monk Entertainment, where he played a pivotal role in driving the company's influencer-led marketing initiatives. Earlier in his career, Ashish gained valuable experience in social media marketing and film marketing through internships at Jio Studios and MAX - Marketing strategy, Alliances, Xtreme innovations, respectively.

Academic Background

Ashish holds a Post Graduation Program in Media and Entertainment Management from the Welingkar Institute of Management, where he specialized in the arts, entertainment, and media industry. His educational background has provided him with a strong foundation in marketing strategies, content creation, and industry trends, which he seamlessly applies to his work in the field of influencer marketing.

Areas of Expertise

• Influencer marketing strategy and execution

• Influencer identification, vetting, and partnerships

• Campaign optimization and performance analysis

• Social media marketing and content creation

• Leveraging data-driven insights to drive campaign success

• Cross-functional collaboration and client management

Professional Impact

Under Ashish's leadership, Mindshare's influencer marketing solutions have achieved remarkable success, consistently delivering double-digit increases in brand awareness, engagement, and conversion rates for clients across industries. He has spearheaded the development of innovative influencer-led campaigns that have been recognized with industry awards, further cementing Mindshare's reputation as a leading force in the influencer marketing space.

Conclusion

Ashish Nanda is a seasoned marketing professional with a proven track record of driving impactful influencer marketing strategies. With his deep understanding of the industry, data-driven approach, and ability to forge successful partnerships, he is well-positioned to continue delivering exceptional results for Mindshare and its clients.