Ashlee Bock - Social Media Director

Professional Overview

Ashlee Bock is an experienced social media strategist and digital marketing professional with a proven track record of driving successful social media campaigns and building strong online brand presences. As the Social Media Director at Dippin' Daisy's, she is responsible for overseeing the company's social media marketing initiatives, developing engaging content, and leveraging data-driven insights to optimize digital strategies.

Experience Summary

Current Role

As the Social Media Director at Dippin' Daisy's, Ashlee is responsible for developing and executing the company's comprehensive social media strategy across multiple platforms. She leads a team of social media marketing coordinators, collaborating closely with cross-functional departments to align social media initiatives with broader marketing and business objectives. Ashlee's key achievements include:

Grew Dippin' Daisy's social media following by 35% within the first year, driving increased brand awareness and customer engagement.

Implemented a data-driven content strategy that resulted in a 28% increase in organic social media reach and a 22% boost in social media-driven website traffic.

Spearheaded the launch of a successful influencer marketing program, collaborating with industry-relevant influencers to expand the brand's reach and build authentic connections with target audiences.

Career Progression

Prior to her current role, Ashlee served as the Social Media Marketing Coordinator at Dippin' Daisy's, where she was responsible for creating and curating engaging social media content, managing paid social media campaigns, and monitoring and analyzing platform performance. Before joining Dippin' Daisy's, she held positions as a Digital Media Specialist at Aurelle Swim and a Social Media Marketer at Clay Luxury Kids, where she gained valuable experience in developing and executing social media strategies for e-commerce and consumer-facing brands.

Academic Background

Ashlee holds a Bachelor of Business Administration degree from the University of Georgia, where she specialized in Marketing. During her time at the university, she was actively involved in the Alpha Phi International Fraternity, serving as the Vice President of Marketing and contributing to the organization's social media presence and brand messaging.

Areas of Expertise

Social media strategy and content creation

Paid social media campaign management

Data analysis and campaign optimization

Influencer marketing and collaboration

Cross-functional team collaboration

Digital marketing best practices and trends

Professional Impact

Ashlee's contributions have been instrumental in driving social media growth and engagement for the brands she has worked with. Her ability to leverage data-driven insights, create captivating content, and collaborate effectively with cross-functional teams has consistently delivered measurable results and strategic value for her employers.

Conclusion

With her extensive experience in social media marketing, digital strategy, and brand building, Ashlee Bock is a versatile and results-oriented professional who is poised to continue driving success for Dippin' Daisy's and contributing to the company's overall digital marketing efforts.