Ashleigh Brantingham

Senior Performance Marketing Manager

Professional Overview
Ashleigh Brantingham is a seasoned performance marketing professional with over 5 years of experience driving digital marketing strategies and delivering impactful results for leading organizations. As a Senior Performance Marketing Manager, she specializes in leveraging data-driven insights to optimize paid advertising campaigns and boost online visibility for clients across diverse industries.

Experience Summary

Current Role
Ashleigh currently serves as the Senior Performance Marketing Manager at Leatherman Tool Group, where she oversees the planning, execution, and optimization of the company's paid search, social media, and display advertising initiatives. In this role, she is responsible for developing and implementing comprehensive marketing strategies, managing cross-functional teams, and ensuring the achievement of key performance indicators. Ashleigh's strategic approach and analytical expertise have consistently led to significant improvements in website traffic, lead generation, and return on advertising spend.

Career Progression
Prior to her current position, Ashleigh has held various marketing roles, including PPC Manager at Bobsled Marketing, Digital Marketing Strategist at Netrush, and Marketing Coordinator at Powell's Books. Throughout her career, she has demonstrated a strong aptitude for data analysis, campaign optimization, and team leadership, contributing to the success of the organizations she has served.

Academic Background
Ashleigh holds a Bachelor of Science degree in Marketing from the University of Oregon, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise

• Paid search (Google Ads, Bing Ads) optimization and management

• Social media advertising (Facebook, Instagram, LinkedIn) strategy and execution

• Display and programmatic advertising campaign management

• Search engine optimization (SEO) best practices and implementation

• Performance marketing analytics and data-driven decision making

• Cross-functional team leadership and project management

Professional Impact
As a performance marketing expert, Ashleigh has successfully driven impactful campaigns for a diverse range of clients, consistently delivering measurable results. Her contributions have included achieving a 32% increase in website conversions for a leading outdoor gear retailer, optimizing paid search campaigns to reduce cost-per-acquisition by 27% for a B2B software company, and driving a 45% uplift in e-commerce revenue through strategic social media advertising for a consumer electronics brand.

Conclusion
With a proven track record of success in the performance marketing arena, Ashleigh Brantingham is a versatile and results-oriented professional dedicated to delivering exceptional digital marketing outcomes for her clients. Her deep understanding of the latest trends and technologies, coupled with her analytical mindset and strategic acumen, make her a valuable asset to any organization seeking to enhance its online presence and drive sustainable growth.