Professional Summary

Professional Overview

Ashley Aron is a seasoned marketing executive with over 15 years of experience driving growth and innovation for leading consumer brands. As the Chief Marketing Officer at Supergoop!, she is responsible for developing and executing the company's global marketing strategy, overseeing all brand, digital, and customer experience initiatives.

Experience Summary

Current Role

Ashley joined Supergoop! in 2024 as the Chief Marketing Officer, where she is spearheading the brand's expansion into new markets and product categories. In her current role, she is responsible for developing and implementing comprehensive marketing plans, managing cross-functional teams, and driving the company's digital transformation. Under her leadership, Supergoop! has achieved significant increases in brand awareness, customer acquisition, and revenue growth.

Career Progression

Prior to joining Supergoop!, Ashley held senior marketing roles at several well-known consumer brands. As the Chief Marketing Officer at WILL Perform PBC, she led the company's rebranding efforts and oversaw the launch of several new product lines, resulting in a 25% increase in sales. She also served as the Marketing Director at e.l.f. Cosmetics, where she developed and executed successful integrated marketing campaigns that contributed to the brand's rapid growth. Additionally, Ashley has held account management positions at Goodby, Silverstein & Partners, where she collaborated with clients to develop award-winning advertising campaigns.

Academic Background

Ashley holds a Master of Business Administration from the University of Texas at Austin's Red McCombs School of Business, where she specialized in marketing and strategy. She also earned a Bachelor of Arts in Politics from Princeton University.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce optimization

• Customer segmentation and personalization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Ashley has demonstrated a track record of driving measurable results for the brands she has served. At Supergoop!, she has spearheaded the development of innovative marketing campaigns that have helped the brand stand out in the highly competitive skincare industry. Additionally, her expertise in digital marketing and e-commerce has enabled Supergoop! to reach and engage with a wider customer base, leading to significant increases in online sales and customer loyalty.

Conclusion

With her extensive experience in the consumer goods industry, proven leadership skills, and deep understanding of marketing best practices, Ashley Aron is poised to continue driving growth and innovation at Supergoop!. Her strategic vision, data-driven approach, and ability to inspire cross-functional teams make her a valuable asset to the company and a respected leader in the marketing profession.