Ashley Bader

Senior Designer / Merchandiser - Missy Divison
Los Angeles, California, United States

Professional Overview

Ashley Bader is a seasoned fashion design and merchandising professional with over 10 years of experience in the apparel industry. She currently serves as the Senior Designer / Merchandiser for the Missy Division at Self Esteem - All Access Apparel Inc, where she leverages her expertise in design, product development, and category management to drive the brand's success.

Experience Summary

Current Role

As the Senior Designer / Merchandiser for the Missy Division at Self Esteem - All Access Apparel Inc, Ashley is responsible for leading the design and merchandising strategy for the brand's contemporary women's wear line. In this role, she oversees the development of seasonal collections, collaborating closely with cross-functional teams to ensure alignment with target market trends and brand identity. Ashley's keen eye for design, coupled with her strong business acumen, has enabled her to consistently deliver innovative product assortments that resonate with the brand's target audience.

Career Progression

Prior to her current role, Ashley held design positions at leading apparel companies, including SJS Apparel Inc., LAmade Clothing, Eight Sixty, and StyleMint. Throughout her career, she has demonstrated a passion for fashion and a commitment to driving business growth through effective design and merchandising strategies. Ashley's diverse background has allowed her to develop a well-rounded skill set, from conceptual design and technical development to trend analysis and market forecasting.

Academic Background

Ashley holds a Bachelor of Fine Arts degree in Fashion Design from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, California. During her studies, she excelled academically and participated in several industry-related projects, showcasing her creative talent and problem-solving abilities.

Areas of Expertise

• Apparel design and product development

• Merchandising and category management

• Trend forecasting and market analysis

• Cross-functional collaboration and project management

• Adaptability to changing market dynamics

• Effective communication and presentation skills

Professional Impact

Throughout her career, Ashley has played a pivotal role in the success of the brands she has served. At Self Esteem - All Access Apparel Inc, she has spearheaded the development of several best-selling product lines, consistently exceeding sales targets and driving revenue growth. Her innovative design concepts and keen understanding of customer preferences have earned her recognition within the industry, and her contributions have been instrumental in positioning the brand as a leader in the contemporary women's wear market.

Conclusion

With her extensive experience, strong design acumen, and strategic mindset, Ashley Bader is poised to continue making a significant impact in the fashion industry. As she progresses in her career, she remains committed to pushing the boundaries of design, delivering exceptional products, and contributing to the overall success of the brands she represents.