Professional Summary
Professional Overview
Ashley Borelli is an experienced Senior Director of Product Management with a proven track record in the retail and e-commerce industries. With a keen focus on driving innovation and delivering exceptional customer experiences, she leverages her expertise in product development, digital strategy, and cross-functional collaboration to spearhead the growth and success of leading organizations.
Experience Summary
Current Role
In her current role as the Senior Director of Product Management at BBQGuys.com, Ashley is responsible for overseeing the development and enhancement of the company's product portfolio. She leads a team of talented product managers in aligning business objectives with customer needs, driving continuous product improvements, and ensuring the delivery of high-quality, user-centric solutions.
Career Progression
Prior to her current position, Ashley held various product management roles, including Director of Product Management at BBQGuys.com and Group Product Manager at Ferguson Enterprises. Her career trajectory has been marked by a steadfast commitment to innovation, delivering measurable business impact, and fostering strong cross-functional partnerships.
As a Digital Product Manager at Ferguson Enterprises, Ashley spearheaded the development and optimization of the company's e-commerce platform, leading to significant improvements in user experience and sales conversions. Additionally, during her tenure as a Senior Product Manager at Homes.com, she played a pivotal role in the launch of a new suite of digital tools, which contributed to the company's revenue growth and market share expansion.
Academic Background
Ashley holds a Bachelor's degree in Web Design and Interactive Media from The Art Institutes, where she also served as an Adjunct Instructor, teaching courses on website layout and design.
Areas of Expertise
- Product strategy and roadmap development
- User experience design and optimization
- Digital transformation and e-commerce
- Agile product management methodologies
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
Professional Impact
Throughout her career, Ashley has consistently demonstrated her ability to drive innovation and deliver measurable business results. Under her leadership, the digital product initiatives she has spearheaded have resulted in significant improvements in customer engagement, revenue growth, and market competitiveness for her employers.
Conclusion
With her depth of experience, strategic mindset, and passion for product excellence, Ashley Borelli is poised to continue making a meaningful impact in the retail and e-commerce industries. Her unwavering commitment to customer-centric product development and her ability to navigate complex challenges make her a valuable asset to any organization seeking to thrive in the dynamic digital landscape.
