Professional Summary

Professional Overview

Ashley Faus is a seasoned marketing leader with a strong background in lifecycle marketing and content strategy. As the Head of Lifecycle Marketing for the Portfolio team at Atlassian, she is responsible for driving customer engagement and retention across the company's suite of products.

Experience Summary

Current Role

In her current role as Head of Lifecycle Marketing, Portfolio at Atlassian, Ashley is responsible for developing and executing data-driven lifecycle marketing strategies to optimize customer journeys and increase retention. She leads a team of skilled marketing professionals and collaborates cross-functionally to align product, sales, and customer success initiatives.

Career Progression

Prior to her current role, Ashley held various marketing leadership positions at Atlassian, including Director of Integrated Product Marketing and Product Marketing Lead for the Software Teams Content. She has also gathered valuable experience in content strategy and marketing communications, having held roles at Skyport Systems, Palerra, and Duarte, Inc.

Throughout her career, Ashley has demonstrated a strong track record of driving measurable results through innovative marketing campaigns, data-driven decision-making, and effective team leadership. She has a proven ability to translate complex technical concepts into compelling narratives that resonate with target audiences.

Academic Background

Ashley holds a Bachelor of Arts degree in Communication Studies from the University of California, Los Angeles (UCLA), where she graduated with Cum Laude honors.

Areas of Expertise

• Lifecycle marketing strategy and execution

• Customer segmentation and journey optimization

• Content marketing and content strategy

• Digital marketing and marketing automation

• Cross-functional collaboration and team leadership

• Data analysis and performance reporting

Professional Impact

At Atlassian, Ashley has played a pivotal role in driving customer engagement and retention through her innovative lifecycle marketing initiatives. She has successfully implemented data-driven strategies that have resulted in significant improvements in customer loyalty and revenue growth.

Conclusion

With her extensive experience in the technology industry and a passion for customer-centric marketing, Ashley Faus is poised to continue her impact as a strategic marketing leader. Her expertise in lifecycle marketing, content strategy, and data-driven decision-making positions her as a valuable asset to the Atlassian team and the broader marketing community.