Professional Summary
Professional Overview
Ashley Findlay is a seasoned marketing executive with over 15 years of experience driving brand strategy and growth for leading consumer packaged goods (CPG) companies. As the Senior Director of Brand Marketing at Simple Mills, she is responsible for spearheading the brand's marketing initiatives, enhancing its positioning, and fostering its continued expansion within the natural and organic food industry.
Experience Summary
Current Role
In her current role at Simple Mills, Ashley is tasked with developing and implementing innovative marketing strategies to elevate the brand's visibility, increase consumer engagement, and drive sales. She oversees a team of marketing professionals, collaborating closely with cross-functional partners to ensure the successful execution of brand campaigns, content creation, and digital marketing initiatives. Under her leadership, Simple Mills has experienced significant growth, expanding its presence in both traditional and e-commerce channels.
Career Progression
Prior to joining Simple Mills, Ashley held various marketing leadership positions at prominent CPG companies, including Mars and Wrigley. As the Head of Marketing at The Sola Company, she led the strategic rebranding and repositioning of the company's product portfolio, resulting in a 25% increase in market share within the first year. During her tenure at Mars, Ashley served as the Marketing Director for the Ben's Original brand, where she spearheaded the development and launch of a new product line that contributed to a 15% year-over-year sales growth.
Academic Background
Ashley holds an MBA from the prestigious Kellogg School of Management, where she specialized in marketing and brand management. Her academic achievements include being recognized as a Kellogg Scholar and serving as the president of the school's marketing club.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and e-commerce optimization
- Consumer insights and market research
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Ashley has demonstrated a track record of driving measurable business impact. Her strategic marketing initiatives have consistently delivered strong sales growth, improved brand loyalty, and enhanced market share for the organizations she has served. She is known for her ability to translate consumer insights into impactful marketing strategies and her dedication to fostering a collaborative and innovative work environment.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Ashley Findlay is poised to continue making significant contributions to the growth and success of Simple Mills. Her expertise in brand marketing, coupled with her passion for the natural and organic food industry, positions her as a valuable asset to the company and a respected leader within the CPG space.
