Ashley Flowers

AVP, Digital Marketing
Columbus, Ohio, United States

Professional Overview

Ashley Flowers is an accomplished digital marketing leader with over a decade of experience driving transformative results for leading retail brands. As the AVP of Digital Marketing at Bath & Body Works, she is responsible for overseeing the company's omnichannel digital strategy, including web, email, social media, and e-commerce initiatives. With a strong focus on data-driven decision-making and customer-centric innovation, Ashley has consistently delivered impactful digital experiences that drive brand engagement and revenue growth.

Experience Summary

Current Role

As the AVP of Digital Marketing at Bath & Body Works, Ashley leads a team of digital marketing experts in developing and executing the company's comprehensive digital strategy. In this role, she has spearheaded the implementation of advanced analytics and personalization technologies, resulting in a 25% increase in online conversion rates and a 15% lift in email marketing revenue. Ashley also serves as a Customer Advisory Board Member at Movable Ink, where she provides strategic guidance on the development of innovative email and digital marketing solutions.

Career Progression

Prior to her current role, Ashley held progressively senior positions in digital marketing at Justice and Resource/Ammirati. As the Director of Digital Marketing at Bath & Body Works, she played a pivotal role in the successful relaunch of the brand's e-commerce platform, leading to a 30% increase in online sales. Earlier in her career, Ashley honed her skills in search engine marketing, social media, and analytics as a Manager and Analyst at Resource/Ammirati.

Academic Background

Ashley holds a Bachelor of Science degree in Marketing from The Ohio State University, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Omnichannel digital marketing strategy

• E-commerce optimization and performance marketing

• Data-driven decision-making and predictive analytics

• Personalization and customer experience management

• Cross-functional leadership and team development

Professional Impact

Throughout her career, Ashley has been instrumental in driving digital transformation and delivering measurable business impact for her employer brands. Her innovative approach to digital marketing has been recognized by industry peers, and she is frequently invited to speak at conferences and events. In her current role, Ashley is focused on leveraging emerging technologies and data-driven insights to create personalized, engaging experiences that delight customers and drive sustainable growth for Bath & Body Works.

Conclusion

With her exceptional track record of success, Ashley Flowers is a dynamic digital marketing leader who is poised to continue making a significant impact in the retail industry. Her passion for innovation, customer-centricity, and data-driven decision-making make her a valuable asset to any organization seeking to elevate its digital capabilities and drive long-term business success.