Ashley Gockstetter

Vice President Customer Experience | Oklahoma City, Oklahoma, United States

Professional Overview

Ashley Gockstetter is an accomplished customer experience and marketing executive with over a decade of experience driving strategic initiatives and operational excellence across the retail and consumer packaged goods industries. As the Vice President of Customer Experience at Love's Travel Stops, she is responsible for leading the development and implementation of innovative customer-centric strategies that enhance brand loyalty and drive business growth.

Experience Summary

Current Role

As the Vice President of Customer Experience at Love's Travel Stops, Ashley oversees all aspects of the customer experience, including loyalty and personalized marketing programs, customer service operations, and digital/omnichannel initiatives. She is responsible for spearheading the company's customer-focused transformation, leveraging data-driven insights to improve the overall customer journey and elevate brand engagement.

Career Progression

Prior to her current role, Ashley served as the Director of Loyalty & Personalized Marketing at Walgreens, where she led the strategy and execution of the company's award-winning loyalty program and personalization efforts. She has also held leadership positions at dunnhumby, a leading customer data science firm, and at Nielsen, where she gained valuable experience in consumer behavior analysis and market research.

Academic Background

Ashley holds a Bachelor of Science degree in Marketing from the University of Oklahoma, where she graduated with honors.

Areas of Expertise

• Customer experience strategy and implementation

• Loyalty program design and management

• Personalized marketing and data-driven customer engagement

• Omnichannel customer journey optimization

• Retail operations and performance management

• Strategic planning and execution

Professional Impact

Under Ashley's leadership, Love's Travel Stops has seen a significant improvement in customer satisfaction and loyalty, with the company achieving industry-leading Net Promoter Scores (NPS) and customer retention rates. She has also spearheaded the development of a highly personalized mobile app and loyalty program, which have driven increased customer engagement and revenue growth.

Conclusion

With her exceptional track record of driving customer-centric innovation and operational excellence, Ashley Gockstetter is a highly sought-after leader in the retail and consumer experience domains. Her strategic vision, data-driven approach, and proven ability to deliver tangible business results make her a valuable asset to any organization seeking to enhance its customer experience and achieve sustainable growth.