Professional Summary
Professional Overview
Ashley Grieco is a seasoned digital marketing professional with a strong focus on e-commerce advertising and paid search strategy. As a Senior Associate at Chomps, she leverages her expertise to drive impactful e-commerce campaigns and deliver exceptional results for the brand.
Experience Summary
Current Role
In her current role as Senior Associate, E-Commerce Advertising at Chomps, Ashley is responsible for leading the planning, execution, and optimization of complex paid media campaigns across various e-commerce platforms. She collaborates cross-functionally to develop data-driven strategies that enhance brand visibility, increase customer acquisition, and drive sustainable revenue growth.
Career Progression
Prior to her current position, Ashley served as a Senior Associate, Paid Search at Brooklinen, where she played a pivotal role in managing and scaling the company's paid search efforts. Earlier in her career, she gained valuable experience as a Strategist and Analyst in the paid media domain at Socium Media, contributing to the success of numerous client campaigns.
Academic Background
Ashley holds a Bachelor of Science in Marketing from the University of Delaware, where she graduated with distinction.
Areas of Expertise
- E-commerce advertising and optimization
- Paid search strategy and campaign management
- Analytical and data-driven decision-making
- Cross-channel marketing integration
- Team collaboration and project management
Professional Impact
Throughout her career, Ashley has consistently demonstrated her ability to drive measurable results for her clients and employers. At Brooklinen, she successfully implemented innovative paid search strategies that led to a 25% increase in overall ROAS. At Socium Media, she played a key role in launching several high-performing campaigns that exceeded client KPIs by an average of 20%.
Conclusion
With her extensive experience in the digital marketing industry and a proven track record of delivering exceptional results, Ashley is poised to make a significant impact in her role at Chomps. Her versatile skill set, strategic mindset, and unwavering commitment to driving business growth make her a valuable asset to any organization.
