Professional Summary
Professional Overview
Ashley Horne is a seasoned marketing executive with over 20 years of experience driving strategic marketing initiatives and building high-performing teams. As the Chief Marketing Officer at Womble Bond Dickinson (US) LLP, she is responsible for leading the firm's global marketing and business development efforts, focusing on strengthening the company's brand, driving revenue growth, and enhancing client engagement.
Experience Summary
Current Role
As the Chief Marketing Officer at Womble Bond Dickinson (US) LLP, Ashley is responsible for developing and implementing the firm's comprehensive marketing strategy. She oversees a team of marketing professionals and works closely with the firm's leadership to align marketing initiatives with the organization's overall business objectives. Under her guidance, the marketing department has achieved significant milestones, including a 20% increase in website traffic, a 15% improvement in lead conversion rates, and the successful launch of several high-profile marketing campaigns.
Career Progression
Prior to her current role, Ashley served as the Global Marketing Vice President at North Highland, where she spearheaded the firm's global marketing and communications efforts, resulting in a 25% increase in brand awareness and a 30% growth in new business opportunities. Before that, she held the position of Associate Director, Marketing at KPMG US, where she led the development and implementation of integrated marketing strategies that contributed to the firm's revenue growth and market share expansion.
Academic Background
Ashley holds a Bachelor of Arts degree in Communication from the University of Georgia, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and content strategy
- Client acquisition and relationship management
- Marketing technology and data-driven decision making
- Team building and leadership
Professional Impact
Throughout her career, Ashley has been recognized for her ability to drive measurable results and her expertise in leveraging marketing strategies to support organizational growth. She is a frequent speaker at industry events and has been featured in several prominent marketing publications. Additionally, Ashley is an active member of the American Marketing Association and the Legal Marketing Association, where she serves on the board of directors and contributes to the development of industry best practices.
Conclusion
With her extensive experience, proven track record of success, and deep understanding of the legal industry, Ashley Horne is a highly respected marketing leader who is well-positioned to continue driving the growth and success of Womble Bond Dickinson (US) LLP.
