Ashley Kechter

Global Brand President, Fabletics

Professional Overview
Ashley Kechter is a seasoned retail and consumer products executive with over 15 years of experience driving growth and innovation across leading global brands. As the Global Brand President of Fabletics, she oversees all aspects of the brand's strategy, operations, and international expansion. Kechter also serves on the advisory board of SINGULART and holds additional leadership roles at PLBY Group, Inc. and Banana Republic.

Experience Summary

Current Role
As the Global Brand President of Fabletics, Kechter is responsible for setting the strategic vision and overseeing the execution of the brand's global expansion. Under her leadership, Fabletics has achieved double-digit revenue growth, expanded its omnichannel presence, and solidified its position as a leading activewear brand. Kechter's focus on product innovation, data-driven decision making, and customer-centric experiences has been instrumental in Fabletics' success.

Career Progression
Prior to her current role, Kechter held several senior leadership positions at prestigious retail and consumer brands. As the President of Global Consumer Products at PLBY Group, Inc. and Honey Birdette, she spearheaded the development and launch of new product lines, driving significant revenue growth. Kechter also served as the Chief Business Officer and General Manager of the Global Banana Republic Factory Brand, where she led the brand's digital transformation and international expansion efforts. Earlier in her career, she held senior roles in global omni-inventory management, yield management, and shared services at Gap Inc.

Academic Background
Kechter holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Retail and consumer brand strategy

• Global expansion and market entry

• Omnichannel operations and digital transformation

• Product innovation and merchandising

• Data-driven decision making and analytics

• Talent development and team leadership

Professional Impact
Throughout her career, Kechter has demonstrated a proven track record of driving growth, innovation, and operational excellence. Her strategic vision, data-driven approach, and focus on customer experience have been instrumental in the success of the brands she has led. Kechter is a respected industry leader and a sought-after advisor, contributing her expertise to the SINGULART advisory board and other industry initiatives.

Conclusion
With her extensive experience, exceptional leadership skills, and deep understanding of the retail and consumer products industry, Ashley Kechter is poised to continue driving Fabletics' global expansion and solidifying the brand's position as a market leader. Her proven ability to transform brands, foster innovation, and deliver exceptional customer experiences makes her a valuable asset to the organizations she serves.