Professional Summary
Professional Overview
Ashley Mady is the President of Zigazoo Kids, a leading children's entertainment and media company. With over 15 years of experience in the toy and licensing industry, she is a recognized expert in consumer products, brand management, and strategic business development.
Experience Summary
Current Role
As President of Zigazoo Kids, Ashley is responsible for overseeing the company's consumer products division, driving strategic initiatives, and expanding the Zigazoo brand into new markets. She plays a pivotal role in guiding the company's product development, licensing partnerships, and marketing efforts to deliver engaging and innovative experiences for children worldwide.
Career Progression
Prior to her current role, Ashley served as the President of Consumer Products at Zigazoo, where she spearheaded the company's entry into the consumer products space. She has also held various leadership positions at prestigious industry organizations, including serving as the President of Women in Toys, Licensing & Entertainment (WIT) and as a Board Member and Committee Chair at The Toy Association.
Ashley's impressive career trajectory has been marked by her ability to drive business growth, foster strategic partnerships, and champion diversity and inclusion within the toy and licensing industry. As the Founder and President of BRANDBERRY, a successful brand consultancy, she has helped numerous clients navigate the complex landscape of product development, brand strategy, and go-to-market execution.
Academic Background
Ashley holds a Bachelor of Fine Arts degree from the University of Florida, where she honed her creative and design skills, laying the foundation for her successful career in the toy and licensing industry.
Areas of Expertise
- Consumer products strategy and development
- Brand management and licensing
- Toy and media industry trends and best practices
- Strategic business planning and execution
- Fostering industry partnerships and collaborations
- Promoting diversity, equity, and inclusion in the toy and licensing industry
Professional Impact
Under Ashley's leadership, Zigazoo Kids has experienced significant growth, expanding its presence in the children's entertainment market and forging strategic partnerships with leading brands and retailers. Her industry contributions extend beyond her direct roles, as she has been instrumental in shaping the direction of industry organizations, such as The Toy Association and WIT, where she has championed initiatives that drive innovation, support entrepreneurship, and empower diverse voices.
Conclusion
Ashley Mady is a visionary leader with a proven track record of success in the toy and licensing industry. Her strategic vision, industry expertise, and passion for driving innovation and inclusion make her a valuable asset to Zigazoo Kids and the broader industry. As she continues to navigate the evolving landscape of children's entertainment, Ashley is poised to leave an indelible mark on the industry, inspiring the next generation of leaders and captivating young audiences worldwide.
