Professional Summary

Professional Overview

Ashley Newman is a seasoned marketing and communication professional with over a decade of experience driving successful campaigns and initiatives. As the Director of Marketing and Communication at ZippyPaws, she is responsible for overseeing the company's integrated marketing strategies, digital presence, and brand engagement efforts. Additionally, she serves on the Executive Board of the Gals Foundation, a non-profit organization focused on empowering women in the community.

Experience Summary

Current Role

In her role as Director of Marketing and Communication at ZippyPaws, Ashley is responsible for developing and implementing comprehensive marketing strategies to support the company's growth and brand objectives. She oversees a team of marketing professionals and works collaboratively with cross-functional stakeholders to create impactful campaigns, enhance the digital footprint, and foster strong customer relationships. Under her leadership, ZippyPaws has seen a significant increase in brand awareness, social media engagement, and e-commerce sales.

Career Progression

Prior to her current position, Ashley served as the Marketing Manager at ZippyPaws, where she played a crucial role in driving the company's digital marketing initiatives and expanding its online presence. Before that, she held various marketing and community-focused roles at The Brand Amp and LOVE GOODLY, where she demonstrated her ability to create and execute successful marketing strategies, build strong customer relationships, and drive measurable business results.

Academic Background

Ashley holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and social media management

• Brand development and positioning

• E-commerce and customer experience optimization

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at ZippyPaws, Ashley has led the implementation of a comprehensive digital marketing strategy that has resulted in a 35% increase in website traffic and a 25% boost in e-commerce sales. She has also spearheaded the company's successful social media campaigns, which have garnered a 50% growth in followers and a significant improvement in engagement metrics.

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Ashley Newman is a valuable asset to the organizations she serves. Her commitment to driving innovative marketing initiatives and fostering strong customer relationships has positioned her as a respected leader in the industry. Ashley's continued focus on excellence and her ability to adapt to evolving market dynamics make her an invaluable addition to any team.