Professional Summary
Professional Overview
Ashley Ornellas is a seasoned Retail Media professional with a strong track record of driving growth and innovation. As the Sr. Activation Manager at Mars, she leverages her deep expertise in Amazon Retail Media to deliver impactful results for her clients.
Experience Summary
Current Role
In her current role as Sr. Activation Manager - Amazon (Retail Media) at Mars, Ashley is responsible for developing and executing winning strategies to drive sales and visibility for Mars' brands on the Amazon platform. She collaborates closely with cross-functional teams to plan and optimize campaigns, analyze performance data, and identify new opportunities to expand her clients' presence on the rapidly evolving Amazon Retail Media landscape.
Career Progression
Prior to her current role, Ashley held progressive positions within the Mars organization, serving as Sr. Category Manager, Amazon and Category Manager, Target. In these roles, she demonstrated her ability to leverage data-driven insights to drive category growth and profitability. Earlier in her career, Ashley gained valuable experience as a Category Analyst and Promotion Specialist at Safeway, as well as a Business Intelligence Analyst at The J.M. Smucker Company.
Academic Background
Ashley holds a Bachelor of Science (B.S.) degree in Business Administration and Management from San Jose State University, where she graduated with a strong academic record.
Areas of Expertise
- Amazon Retail Media strategy and optimization
- Category management and data-driven decision making
- Retail media campaign planning and execution
- Cross-functional collaboration and stakeholder management
- Leveraging data and analytics to drive business growth
Professional Impact
Throughout her career, Ashley has consistently delivered exceptional results for her clients. In her previous role as Sr. Category Manager, Amazon, she led the development and implementation of a highly successful promotional strategy that drove a 20% increase in sales for a key Mars brand. In her current position, she has spearheaded the launch of innovative Amazon Retail Media campaigns that have significantly improved brand visibility and engagement for her clients.
Conclusion
With her deep expertise in Amazon Retail Media, strong analytical abilities, and proven track record of driving results, Ashley Ornellas is a valuable asset to the Mars organization. She is well-positioned to continue making a meaningful impact in the rapidly evolving world of retail media and e-commerce.
