Ashley Schmitt
Position: Director of Marketing
Company: YouAppi - Mobile App Retargeting
LinkedIn Profile: [Ashley Schmitt - LinkedIn](https://www.linkedin.com/in/schmittashley)
Professional Summary
Ashley Schmitt is the Director of Marketing at YouAppi, a company specializing in mobile app retargeting. She has been with YouAppi since March 2022 and holds a Bachelor of Business Administration (B.B.A.) from San Francisco State University and an Associate of Science (A.S.) from Skyline College in Business Administration and Management, General.
Experience
1. Director of Marketing, YouAppi
- Duration: March 2022 - Present
- Responsibilities:
- Overseeing marketing strategies and campaigns to enhance app retargeting services.
- Leading a team that includes Hilit Mioduser-Ames (SVP, Growth) and Dayna Serxner (Marketing Specialist).
- Managing partnerships including a notable collaboration with Xsolla to support mobile game developers.
2. Senior Marketing Manager, Applift
- Duration: September 2014 - November 2019
- Responsibilities:
- Directed marketing initiatives for Applift and significantly contributed to business growth.
3. Banquet Server, Rebecca Jean Catering
- Duration: July 2013 - November 2013
- Responsibilities:
- Managed banquet services, displaying strong organizational skills and excellent client service.
Key Achievements and Publications
- Incrementality Testing Initiatives:
- Ashley has been instrumental in promoting the 2023 App Retargeting Incrementality Guide, which focuses on methods to optimize ad budgets and accurately measure campaign effectiveness.
- She has shared insights about incrementality testing on multiple platforms, helping marketers unlock the potential of their ad campaigns.
- Strategic Collaborations:
- Played a key role in YouAppi’s partnership with Xsolla to boost mobile game developer revenues through effective retargeting campaigns.
Professional Skills
- Leadership and Teamwork: Demonstrated leadership skills, capable of directing large teams and collaborating effectively across different hierarchical levels.
- Marketing Strategy: Proficient in designing and executing marketing campaigns that drive user engagement and retention.
- Problem Solving and Communication: Effective communicator with strong problem-solving abilities, excelling in high-pressure environments.
Professional Interests
- Mobile App Retargeting: Focuses on creating and optimizing strategies to retain customers and maximize ROI for mobile app marketers.
- Incrementality Testing: Advocates for incrementality testing as a key tool in understanding and enhancing ad campaign effectiveness.
- Gaming Industry Growth: Interested in leveraging retargeting techniques to support growth in the mobile gaming sector.
Education
1. Bachelor of Business Administration (B.B.A.)
- Institution: San Francisco State University
2. Associate of Science (A.S.) in Business Administration and Management, General
- Institution: Skyline College
Notable Posts and Publications
- "Why your game app should be working with a DSP"
- Emphasized the advantages of partnering with a Demand-Side Platform (DSP) for gaming apps to boost growth and user retention.
- "How to Keep the Customers you Acquired During Cyber Five"
- Provided strategies to enhance customer retention post major sales events like Cyber Monday, utilizing YouAppi’s retargeting solutions.
Current Focus Area
Ashley is currently focused on promoting YouAppi’s mobile app retargeting services, emphasizing the benefits of incrementality testing and forming strategic alliances to foster business growth in the mobile gaming domain.
This detailed report offers a comprehensive view of Ashley Schmitt's professional background, key responsibilities, and achievements at YouAppi, providing valuable insights for any professional interactions or business development initiatives.
