Ashley Serotta

Senior Director, Global IT Digital and Ecommerce

Professional Overview
Ashley Serotta is a seasoned technology and digital transformation leader with extensive experience in driving strategic initiatives for global organizations. As the Senior Director of Global IT Digital and Ecommerce at Revlon, she is responsible for overseeing the company's digital and e-commerce platforms, ensuring seamless customer experiences and operational efficiencies.

Experience Summary

Current Role
In her current role at Revlon, Ashley is leading the development and implementation of the company's digital and e-commerce strategies, with a focus on enhancing online customer engagement, driving revenue growth, and improving operational efficiency. She is leveraging her deep expertise in product management, user experience, and digital transformation to spearhead the company's digital initiatives and stay ahead of industry trends.

Career Progression
Prior to joining Revlon, Ashley held senior leadership positions at EBSCO Information Services, TripAdvisor, Living Proof, Inc., and par8o, where she consistently demonstrated her ability to build and lead high-performing teams, drive innovation, and deliver tangible business impact. Her diverse background in product management, e-commerce, and digital transformation has equipped her with a unique perspective and the necessary skills to excel in her current role.

Academic Background
Ashley holds a Bachelor's degree in Business Administration from a leading university, where she graduated with distinction.

Areas of Expertise

• Digital transformation and e-commerce strategy

• Product management and user experience design

• Driving operational efficiency through technology

• Building and leading cross-functional teams

• Leveraging data and analytics to inform decision-making

Professional Impact
Throughout her career, Ashley has successfully launched and scaled various digital products and platforms, resulting in significant revenue growth and improved customer engagement. She has a proven track record of spearheading innovative initiatives that have transformed organizations and positioned them for long-term success in the digital landscape.

Conclusion
With her extensive experience, strategic mindset, and commitment to driving digital excellence, Ashley Serotta is well-positioned to lead Revlon's global IT digital and e-commerce initiatives, positioning the company for continued growth and industry leadership.