Professional Summary
Professional Overview
Ashley Snyder is a seasoned retail professional with over 15 years of experience in the industry. As the Director of Retail Activations at Fabletics, she is responsible for driving strategic initiatives to enhance in-store customer experiences and maximize brand engagement across the company's growing retail footprint.
Experience Summary
Current Role
In her current role as Director of Retail Activations at Fabletics, Ashley oversees the implementation of immersive retail programs and campaigns that align with the brand's overall marketing strategy. She leads a team of retail specialists to develop and execute innovative in-store activations, optimize store layouts, and foster meaningful connections between customers and the Fabletics brand. Under her leadership, the retail activation team has consistently exceeded revenue targets and delivered exceptional shopping experiences, contributing to Fabletics' reputation as a leading lifestyle brand.
Career Progression
Prior to her current role, Ashley held several progressive leadership positions within the Fabletics organization, including Senior Manager of Retail Activations and Manager of Retail Partnerships. She has a proven track record of driving sales growth, improving operational efficiency, and cultivating strong relationships with key industry partners. Her extensive experience in retail management, starting from her early roles as Store Manager at Chico's and White House Black Market, has equipped her with a deep understanding of the industry and the ability to effectively manage cross-functional teams.
Academic Background
Ashley holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Miami, where she graduated cum laude.
Areas of Expertise
- Retail strategy and operations management
- In-store customer experience design and optimization
- Retail activation program development and implementation
- Omnichannel integration and brand alignment
- Effective team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
Under Ashley's leadership, the Fabletics retail activation team has consistently exceeded sales targets and delivered exceptional in-store experiences that have strengthened brand loyalty and driven customer acquisition. She has spearheaded the implementation of innovative retail concepts, such as a successful "Fit Festival" activation that generated a 25% increase in sales and a 15% boost in loyalty program sign-ups. Ashley's expertise in translating brand strategy into impactful in-store experiences has made her a valuable asset to the Fabletics leadership team.
Conclusion
With her extensive retail industry expertise, proven track record of success, and collaborative leadership style, Ashley Snyder is poised to continue driving the growth and evolution of the Fabletics retail presence. Her passion for creating engaging customer experiences and her ability to align cross-functional teams make her an invaluable member of the Fabletics organization.
